#creative-optimization

[ follow ]
#ai-driven-marketing #enterprise-marketing-platforms #ad-performance-analytics #programmatic #transparency
Marketing tech
fromGeekWire
1 week ago

Seattle tech vets Marco Matos and Kabir Shahani rethink marketing for big brands with new AI startup

Adora provides an AI-driven enterprise platform that trains on clients' assets to generate, test, and optimize on-brand marketing content across channels to improve ad performance.
fromAdExchanger
1 week ago

Can Programmatic Be Fixed? Yieldmo's Mike Yavonditte Thinks So | AdExchanger

Is programmatic really broken-or just in need of a reset? In this episode of Inside the Stack, Yieldmo founder and CEO Mike Yavonditte joins AdExchanger head of communities Lynne d Johnson to unpack the misalignments between DSPs, agencies, and buyers that fuel inefficiency across the chain. He makes the case for "radical control and radical transparency," giving advertisers page-level insight before they place a bid.
Marketing tech
[ Load more ]