Meta's delivery system intelligently allocates budgets across multiple ad placements, focusing on areas where performance is anticipated to be highest. Utilizing Advantage+ creative alongside Advantage+ placements enhances the effectiveness of ads by ensuring that the most suitable creative is employed in the best contexts. Furthermore, customizing assets for different placements can improve the resonance of advertisements with target audiences, maximizing engagement and results.
This will allow the Meta delivery system to allocate your budget across multiple placements based on where they're likely to perform best.
Use Advantage+ creative in combination with Advantage+ placements to help ensure the right creative is in the right placement to increase the likelihood your ad will resonate with your audience.
Consider using placement asset customization to tailor your creative for different placements.
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