#budget-allocation

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Marketing tech
fromTech.co
2 months ago

Report: 27% of CMOs Avoid GenAI in Marketing Campaigns

CMOs face significant campaign performance challenges despite high budget investments.
Coordination issues with other teams hinder marketing execution effectiveness.
Marketing
fromForbes
2 months ago

Retail Media Forces Brands To Rethink Shopper Marketing-Not Replace It

Brands are successfully integrating traditional shopper marketing with digital capabilities to enhance retail media effectiveness.
from24/7 Wall St.
3 months ago
Miscellaneous

Despite Their Age, These Old Weapons Are Still Used by the US Military

The U.S. military relies on a mix of modern and older weaponry for defense and strategy.
Older weapons can be surprisingly effective, showing that age doesn't always diminish capability.
#city-council
fromSan Jose Spotlight
5 months ago
Miscellaneous

Cupertino has millions to spend from Apple settlement - San Jose Spotlight

Cupertino retains $74.5 million from Apple sales tax revenue for strategic allocation, after a state audit determined misallocation by Apple.
fromCity Limits
9 months ago
NYC politics

Here's What the Latest NYC Budget Includes for Housing

Advocates secure $2 billion in additional capital funds for HPD and NYCHA in NYC. More investments required for affordable housing initiatives.
fromSan Jose Spotlight
5 months ago
Miscellaneous

Cupertino has millions to spend from Apple settlement - San Jose Spotlight

Cupertino retains $74.5 million from Apple sales tax revenue for strategic allocation, after a state audit determined misallocation by Apple.
fromCity Limits
9 months ago
NYC politics

Here's What the Latest NYC Budget Includes for Housing

Advocates secure $2 billion in additional capital funds for HPD and NYCHA in NYC. More investments required for affordable housing initiatives.
more#city-council
fromAdExchanger
6 months ago
Marketing tech

Talking Shop With Mike Ryan, The PMax Whisperer | AdExchanger

Understanding Google's Performance Max is crucial for retailers to optimize budgets and sales performance.
Maximizing performance can misallocate budgets, favoring top sellers over deserving products needing recognition.
fromKqed
7 months ago
Healthcare

CARE Court Was Supposed to Help Those Hardest to Treat. Here's How It's Going | KQED

The implementation of CARE Court in California is significantly lower than state estimates, leading to claims of inefficiency and waste of taxpayer dollars.
fromDigiday
11 months ago
Marketing

Digiday+ Research: How advertisers are approaching spend in the upfront market

Marketers are increasingly planning to allocate budget towards upfront marketplace spending, with more investing this year compared to previous ones.
fromBusiness Matters
9 months ago
Business

Ireland to increase public spending by nearly 7% in pre-election budget

Irish government increases public spending by nearly 7% despite previous caps due to rapid population growth.
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