#budget-allocation

[ follow ]
#digital-marketing

Council Post: Profit Pit Stops: Steering Your Marketing Team In The Right Direction

Regular assessments in digital marketing ensure campaigns align with goals, just as pit stops do on a road trip.

Why events marketing spend is booming when other channels are sluggish

Event marketing is a standout category in the IPA's Bellwether report, showing considerable growth for nine consecutive quarters.

Council Post: Profit Pit Stops: Steering Your Marketing Team In The Right Direction

Regular assessments in digital marketing ensure campaigns align with goals, just as pit stops do on a road trip.

Why events marketing spend is booming when other channels are sluggish

Event marketing is a standout category in the IPA's Bellwether report, showing considerable growth for nine consecutive quarters.
moredigital-marketing
#city-council

Downtown Commission revisits funding bid for anti-graffiti policy - Austin Monitor

Commissioners seek funding for anti-graffiti task force
Existing protocol for vandalism deemed insufficient

City considers acquiring new combined HQ for police, fire and EMS - Austin Monitor

City Council may approve a $107.8 million plan to consolidate public safety agencies into a new headquarters due to current facilities' condition.

Cupertino has millions to spend from Apple settlement - San Jose Spotlight

Cupertino retains $74.5 million from Apple sales tax revenue for strategic allocation, after a state audit determined misallocation by Apple.

Marshalling Yard shelter could get $1M extension and stay open through March 2025 - Austin Monitor

Marshalling Yard shelter may receive extension to increase success in moving inhabitants to stable housing

Here's What the Latest NYC Budget Includes for Housing

Advocates secure $2 billion in additional capital funds for HPD and NYCHA in NYC. More investments required for affordable housing initiatives.

Downtown Commission revisits funding bid for anti-graffiti policy - Austin Monitor

Commissioners seek funding for anti-graffiti task force
Existing protocol for vandalism deemed insufficient

City considers acquiring new combined HQ for police, fire and EMS - Austin Monitor

City Council may approve a $107.8 million plan to consolidate public safety agencies into a new headquarters due to current facilities' condition.

Cupertino has millions to spend from Apple settlement - San Jose Spotlight

Cupertino retains $74.5 million from Apple sales tax revenue for strategic allocation, after a state audit determined misallocation by Apple.

Marshalling Yard shelter could get $1M extension and stay open through March 2025 - Austin Monitor

Marshalling Yard shelter may receive extension to increase success in moving inhabitants to stable housing

Here's What the Latest NYC Budget Includes for Housing

Advocates secure $2 billion in additional capital funds for HPD and NYCHA in NYC. More investments required for affordable housing initiatives.
morecity-council

Talking Shop With Mike Ryan, The PMax Whisperer | AdExchanger

Understanding Google's Performance Max is crucial for retailers to optimize budgets and sales performance.
Maximizing performance can misallocate budgets, favoring top sellers over deserving products needing recognition.
#irish-government

The Indo Daily: Rich Republic - Ireland's coffers are bulging, so how should the next government spend it?

The next Irish government must strategically allocate abundant funds to address pressing social issues.

Ireland to increase public spending by nearly 7% in pre-election budget

Irish government increases public spending by nearly 7% despite previous caps due to rapid population growth.

The Indo Daily: Rich Republic - Ireland's coffers are bulging, so how should the next government spend it?

The next Irish government must strategically allocate abundant funds to address pressing social issues.

Ireland to increase public spending by nearly 7% in pre-election budget

Irish government increases public spending by nearly 7% despite previous caps due to rapid population growth.
moreirish-government

Hurricane Helene damage estimated at $53bn, as US relief bill passes

North Carolina lawmakers have allocated nearly $900m for Hurricane Helene relief, but estimates suggest actual recovery costs may exceed $53bn.
#marketing-technology

Improving marketing operations performance: Best of the MarTechBot | MarTech

Focus on key areas like marketing technology stack management, data management, process optimization, and budget allocation to improve marketing operations.

How marketers can reinvent the IT-marketing dynamics | MarTech

Marketing technology's rise driven by independence from IT controls and vision for cloud-based tech.
Challenges in marketing stem from lack of technical skills and operational bandwidth, affecting innovation and stack utilization.

Improving marketing operations performance: Best of the MarTechBot | MarTech

Focus on key areas like marketing technology stack management, data management, process optimization, and budget allocation to improve marketing operations.

How marketers can reinvent the IT-marketing dynamics | MarTech

Marketing technology's rise driven by independence from IT controls and vision for cloud-based tech.
Challenges in marketing stem from lack of technical skills and operational bandwidth, affecting innovation and stack utilization.
moremarketing-technology

CARE Court Was Supposed to Help Those Hardest to Treat. Here's How It's Going | KQED

The implementation of CARE Court in California is significantly lower than state estimates, leading to claims of inefficiency and waste of taxpayer dollars.

1.4m spend on security shelter 'deeply frustrating', says Minister Roderic O'Gorman

The cost of a security shed revealed as over €1.4 million sparks outrage and calls for a review of public spending.

State budget error could cost Washington community colleges

The Washington governor's office plans to cut $28.5 million from community colleges, risking layoffs and program closures due to budget misallocations.
#public-safety

The Winnipeg Police Service Is Booming-Despite Blatant Failures | The Walrus

Winnipeg allocates over a quarter of its budget to police, leading to significant wage disparities and underfunding of community services.

Hire more cops, Mr. Mayor

NYPD needs more officers to combat rising crime
Police force at its smallest in decades, leading to burnout and overtime spending

More than 1,200 new NYPD recruits approved as city's fiscal fortunes continue to improve: Mayor Adams | amNewYork

Adding 1,200 NYPD officers to increase public safety and combat high attrition rates.

The Winnipeg Police Service Is Booming-Despite Blatant Failures | The Walrus

Winnipeg allocates over a quarter of its budget to police, leading to significant wage disparities and underfunding of community services.

Hire more cops, Mr. Mayor

NYPD needs more officers to combat rising crime
Police force at its smallest in decades, leading to burnout and overtime spending

More than 1,200 new NYPD recruits approved as city's fiscal fortunes continue to improve: Mayor Adams | amNewYork

Adding 1,200 NYPD officers to increase public safety and combat high attrition rates.
morepublic-safety

What's in Sweden's multibillion budget plan to curb migration?

The Swedish government is significantly increasing the budget for migration restrictions, focusing on return migration and fraud prevention.

The Countries Short-Changing NATO the Most

Major NATO nations like Canada, Italy, Spain, and Belgium are not meeting the 2% NATO defense spending target for various reasons.
#cybersecurity

Remote work is still causing security headaches for CISOs

CISOs continue to face challenges with remote work impacting cybersecurity measures, including budget allocation and threat complexity.

Colleges spending more than ever on cybersecurity efforts

Higher education institutions are increasing cybersecurity budgets, but still lag behind other sectors in spending levels.

Remote work is still causing security headaches for CISOs

CISOs continue to face challenges with remote work impacting cybersecurity measures, including budget allocation and threat complexity.

Colleges spending more than ever on cybersecurity efforts

Higher education institutions are increasing cybersecurity budgets, but still lag behind other sectors in spending levels.
morecybersecurity

Staff to go on strike when school restarts after the summer break

Staff and NEU members at Highgate Wood School strike over pay cut, highlighting school's budget allocation priorities.

Wake Up, Web3: Your Marketing Is Fueling a Bot Epidemic

Web3 marketing often focuses on hype over true user engagement, leading to inefficient distribution of marketing budgets.

India to develop its own foundational model for AI: Report - Times of India

India is planning to develop an AI foundational model customized for local use, with an earmarked budget of Rs 2,000 crore.

Digiday+ Research: How advertisers are approaching spend in the upfront market

Marketers are increasingly planning to allocate budget towards upfront marketplace spending, with more investing this year compared to previous ones.
#advertising

Reallocation from linear TV is the No. 1 source for funding CTV ad spend increase

4 in 10 US agency and marketing professionals shifted ad dollars from linear TV to CTV.
39% moved funds from traditional channels in their ad budget.
US CTV ad spend to rise by 18.8% in 2024, showing its importance to advertisers.
Anticipated moderate growth for CTV in 2025 and beyond after a boost from ad-supported tier introduction.

CMO Strategies: After YouTube, advertisers choose Prime Video and Hulu for streaming ads

YouTube leads in ad placements and budget allocations, followed by Prime Video and Hulu.

Reallocation from linear TV is the No. 1 source for funding CTV ad spend increase

4 in 10 US agency and marketing professionals shifted ad dollars from linear TV to CTV.
39% moved funds from traditional channels in their ad budget.
US CTV ad spend to rise by 18.8% in 2024, showing its importance to advertisers.
Anticipated moderate growth for CTV in 2025 and beyond after a boost from ad-supported tier introduction.

CMO Strategies: After YouTube, advertisers choose Prime Video and Hulu for streaming ads

YouTube leads in ad placements and budget allocations, followed by Prime Video and Hulu.
moreadvertising

New York boosts funding for mental health courts in latest state budget

New York allocated $12 million to enhance mental health court services for individuals in the criminal legal system.

Liberals pledge $9B in new money for Indigenous communities in 2024 budget | CBC News

$9 billion in new funding for Indigenous communities over five years builds on past investments, with significant increases in spending since 2015.

Space startups licking their lips after NASA converts $11B Mars mission into a free-for-all | TechCrunch

NASA seeks to revamp Mars Sample Return mission with cheaper cost and earlier return date by involving commercial providers.

Overseas aid spending on refugees in the UK rises to 4.3bn

The amount of overseas aid funding diverted to support refugees in the UK increased to £4.3 billion in 2023.
Spending on 'in-donor refugee costs' rose by £600 million, accounting for over a quarter of the UK's total aid budget.

Brazil budget cuts could leave science labs without power and water

Politicians in Brazil are still debating budget allocation for research institutes and universities, risking essential financial support for basic needs.
The administration is advocating for reversing congressional cuts to prioritize funding for research and education, particularly in the Amazon region.
#affordable-housing

San Jose approves $5.3 billion budget, diverts more than $23 million from affordable housing to homelessness solutions

Shift in $23 million from affordable housing to homeless support programs in San Jose city budget with Measure E funds reallocated.
Mayor emphasizes balancing community needs with commitments to affordable housing, public safety, city cleanup, and attracting investments in jobs and housing.

City Council Says They've Found an Extra $6B For FY25 Budget

The New York City Council found $6.15 billion in resources for the 2025 fiscal year to reverse mayor's cuts.
Budget includes $1.63 billion to restore funding for key services and $1.32 billion for affordable housing and mental health services.

San Jose approves $5.3 billion budget, diverts more than $23 million from affordable housing to homelessness solutions

Shift in $23 million from affordable housing to homeless support programs in San Jose city budget with Measure E funds reallocated.
Mayor emphasizes balancing community needs with commitments to affordable housing, public safety, city cleanup, and attracting investments in jobs and housing.

City Council Says They've Found an Extra $6B For FY25 Budget

The New York City Council found $6.15 billion in resources for the 2025 fiscal year to reverse mayor's cuts.
Budget includes $1.63 billion to restore funding for key services and $1.32 billion for affordable housing and mental health services.
moreaffordable-housing

Home construction in Ontario far below pace needed to reach province's 2031 goal | CBC News

New home construction in Ontario is increasing but still below target
Government is using long-term care beds to artificially inflate housing stats

Over and out? NYPD brass cite bad guys' using police radios, but still lack answers on giving press access amid encryption efforts | amNewYork

NYPD is encrypting officers' radios to prevent eavesdropping
Media concerns about transparency and access to information due to radio encryption

Los Gatos council allocates $60,000 for ongoing support of town's unhoused

The Los Gatos Town council allocated $60,000 for homeless initiatives, including supporting services like showers, restrooms, and temporary housing.
The council debated removing extreme heat and poor air quality as factors for the homeless program, with a focus on cold weather and possible wildfire risks.

Increase Your ROI: Learn How to Calculate ROAS Like a Pro

ROAS is crucial for evaluating advertising effectiveness.
Calculating ROAS involves simple math and revenue divided by campaign cost.

Brentwood plans its first city-sponsored Juneteenth event

The Brentwood council approved $45,000 for its first Juneteenth event, raising questions and discussions among councilmembers.
Councilmember Pierson initially proposed the city-sponsor Juneteenth event, aligning with federal recognition and local partnerships.

Budget backs cutting edge plans to send police drones to emergency scenes

Police prioritize cost-saving technology like drones
Trials underway in Norfolk for drones as first responders

NYC has secured less than a third of $150 million in migrant aid pledged by feds, Adams budget boss says

The federal government allocated $156 million in migrant crisis aid for NYC, but the city has only received $49 million due to strict application requirements.

Ministry of Defence seeks 3.2bn as costs overrun in Yemen and Ukraine

Emergency cash payment of 3.2bn sought by the Ministry of Defence due to overrunning operational costs from military operations in Yemen and support for Ukraine.
Additional resources of 2.45bn and 750m to be requested in a supplementary estimate for the MoD to cover the increased operational spending and support for British military personnel and families.

UK government wants to use AI to cut civil service jobs

AI being used by UK government for civil service work
AI technology aimed at cutting civil service jobs

10 Expert Insights for the Optimal (and Most Effective) PR Budget in 2024 | Entrepreneur

A holistic approach to PR budgeting includes content, SEO, social media, and influencer marketing.
PR budgets should align with business goals and consider industry norms and benchmarks for optimal planning.

California Democrat spending hinges on voters approving billions. How it affects the budget

Lawmakers in California are considering whether to seek money through bond measures or allocate it in the budget due to a $45 billion deficit.
from Boston.com
5 months ago

Mass. House and Senate approve a $58B state budget deal

$117 million allocated for free community colleges in Massachusetts covering tuition and fees for students.
from New York Post
5 months ago

Work requirements reinstituted for NYC's extra cash benefit for poor

Reinstated work requirements for low-income residents in NYC for cash assistance program, aiming to manage unprecedented demand and ensure support for essential needs.

IRS collects $1B in back taxes from high-wealth taxpayers

The IRS collected $1 billion from high-wealth tax cheats as part of Biden's package, aiming to continue tax enforcement before potential budget cuts under a Republican administration.

New York City budget for 2025 restores $53m in funding for cultural institutions that was at risk of being cut

Restoration of $53m funding to cultural institutions in New York City's municipal budget will benefit communities and drive the economy.

Are You One Of The Million NYers Who Qualify For Discounted Subway Rides?

NYC's Fair Fares program provides discounted public transportation for eligible New Yorkers, expanding to reach more individuals under the new budget.
[ Load more ]