Report: 27% of CMOs Avoid GenAI in Marketing CampaignsCMOs face significant campaign performance challenges despite high budget investments.Coordination issues with other teams hinder marketing execution effectiveness.
Retail Media Forces Brands To Rethink Shopper Marketing-Not Replace ItBrands are successfully integrating traditional shopper marketing with digital capabilities to enhance retail media effectiveness.
Council Post: Profit Pit Stops: Steering Your Marketing Team In The Right DirectionRegular assessments in digital marketing ensure campaigns align with goals, just as pit stops do on a road trip.
Why events marketing spend is booming when other channels are sluggishEvent marketing is a standout category in the IPA's Bellwether report, showing considerable growth for nine consecutive quarters.
Retail Media Forces Brands To Rethink Shopper Marketing-Not Replace ItBrands are successfully integrating traditional shopper marketing with digital capabilities to enhance retail media effectiveness.
Council Post: Profit Pit Stops: Steering Your Marketing Team In The Right DirectionRegular assessments in digital marketing ensure campaigns align with goals, just as pit stops do on a road trip.
Why events marketing spend is booming when other channels are sluggishEvent marketing is a standout category in the IPA's Bellwether report, showing considerable growth for nine consecutive quarters.
Despite Their Age, These Old Weapons Are Still Used by the US MilitaryThe U.S. military relies on a mix of modern and older weaponry for defense and strategy.Older weapons can be surprisingly effective, showing that age doesn't always diminish capability.
It doesn't matter what L.A.'s fire budget was-no city is prepared for climate changeThe narrative around L.A.'s budget cuts misunderstands the allocation of funds to the Fire Department amid rising climate change impacts.
What influencer marketing budgets should look like in 2025Brands are ramping up influencer marketing budgets, some exceeding 50% of total spend, reflecting its rising importance in marketing strategies.
Talking Shop With Mike Ryan, The PMax Whisperer | AdExchangerUnderstanding Google's Performance Max is crucial for retailers to optimize budgets and sales performance.Maximizing performance can misallocate budgets, favoring top sellers over deserving products needing recognition.
What influencer marketing budgets should look like in 2025Brands are ramping up influencer marketing budgets, some exceeding 50% of total spend, reflecting its rising importance in marketing strategies.
Talking Shop With Mike Ryan, The PMax Whisperer | AdExchangerUnderstanding Google's Performance Max is crucial for retailers to optimize budgets and sales performance.Maximizing performance can misallocate budgets, favoring top sellers over deserving products needing recognition.
Downtown Commission revisits funding bid for anti-graffiti policy - Austin MonitorCommissioners seek funding for anti-graffiti task forceExisting protocol for vandalism deemed insufficient
City considers acquiring new combined HQ for police, fire and EMS - Austin MonitorCity Council may approve a $107.8 million plan to consolidate public safety agencies into a new headquarters due to current facilities' condition.
Cupertino has millions to spend from Apple settlement - San Jose SpotlightCupertino retains $74.5 million from Apple sales tax revenue for strategic allocation, after a state audit determined misallocation by Apple.
FIRST ON amNY | City Comptroller hopeful Brannan wants to hear directly from New Yorkers on how tax dollars should be spent | amNewYorkJustin Brannan launches a survey and listening tour to involve New Yorkers in budget allocation decisions for the city's $115 billion budget.
Marshalling Yard shelter could get $1M extension and stay open through March 2025 - Austin MonitorMarshalling Yard shelter may receive extension to increase success in moving inhabitants to stable housing
Here's What the Latest NYC Budget Includes for HousingAdvocates secure $2 billion in additional capital funds for HPD and NYCHA in NYC. More investments required for affordable housing initiatives.
Downtown Commission revisits funding bid for anti-graffiti policy - Austin MonitorCommissioners seek funding for anti-graffiti task forceExisting protocol for vandalism deemed insufficient
City considers acquiring new combined HQ for police, fire and EMS - Austin MonitorCity Council may approve a $107.8 million plan to consolidate public safety agencies into a new headquarters due to current facilities' condition.
Cupertino has millions to spend from Apple settlement - San Jose SpotlightCupertino retains $74.5 million from Apple sales tax revenue for strategic allocation, after a state audit determined misallocation by Apple.
FIRST ON amNY | City Comptroller hopeful Brannan wants to hear directly from New Yorkers on how tax dollars should be spent | amNewYorkJustin Brannan launches a survey and listening tour to involve New Yorkers in budget allocation decisions for the city's $115 billion budget.
Marshalling Yard shelter could get $1M extension and stay open through March 2025 - Austin MonitorMarshalling Yard shelter may receive extension to increase success in moving inhabitants to stable housing
Here's What the Latest NYC Budget Includes for HousingAdvocates secure $2 billion in additional capital funds for HPD and NYCHA in NYC. More investments required for affordable housing initiatives.
The Indo Daily: Rich Republic - Ireland's coffers are bulging, so how should the next government spend it?The next Irish government must strategically allocate abundant funds to address pressing social issues.
Ireland to increase public spending by nearly 7% in pre-election budgetIrish government increases public spending by nearly 7% despite previous caps due to rapid population growth.
The Indo Daily: Rich Republic - Ireland's coffers are bulging, so how should the next government spend it?The next Irish government must strategically allocate abundant funds to address pressing social issues.
Ireland to increase public spending by nearly 7% in pre-election budgetIrish government increases public spending by nearly 7% despite previous caps due to rapid population growth.
Hurricane Helene damage estimated at $53bn, as US relief bill passesNorth Carolina lawmakers have allocated nearly $900m for Hurricane Helene relief, but estimates suggest actual recovery costs may exceed $53bn.
Improving marketing operations performance: Best of the MarTechBot | MarTechFocus on key areas like marketing technology stack management, data management, process optimization, and budget allocation to improve marketing operations.
How marketers can reinvent the IT-marketing dynamics | MarTechMarketing technology's rise driven by independence from IT controls and vision for cloud-based tech.Challenges in marketing stem from lack of technical skills and operational bandwidth, affecting innovation and stack utilization.
Improving marketing operations performance: Best of the MarTechBot | MarTechFocus on key areas like marketing technology stack management, data management, process optimization, and budget allocation to improve marketing operations.
How marketers can reinvent the IT-marketing dynamics | MarTechMarketing technology's rise driven by independence from IT controls and vision for cloud-based tech.Challenges in marketing stem from lack of technical skills and operational bandwidth, affecting innovation and stack utilization.
CARE Court Was Supposed to Help Those Hardest to Treat. Here's How It's Going | KQEDThe implementation of CARE Court in California is significantly lower than state estimates, leading to claims of inefficiency and waste of taxpayer dollars.
1.4m spend on security shelter 'deeply frustrating', says Minister Roderic O'GormanThe cost of a security shed revealed as over €1.4 million sparks outrage and calls for a review of public spending.
State budget error could cost Washington community collegesThe Washington governor's office plans to cut $28.5 million from community colleges, risking layoffs and program closures due to budget misallocations.
The Winnipeg Police Service Is Booming-Despite Blatant Failures | The WalrusWinnipeg allocates over a quarter of its budget to police, leading to significant wage disparities and underfunding of community services.
Hire more cops, Mr. MayorNYPD needs more officers to combat rising crimePolice force at its smallest in decades, leading to burnout and overtime spending
More than 1,200 new NYPD recruits approved as city's fiscal fortunes continue to improve: Mayor Adams | amNewYorkAdding 1,200 NYPD officers to increase public safety and combat high attrition rates.
The Winnipeg Police Service Is Booming-Despite Blatant Failures | The WalrusWinnipeg allocates over a quarter of its budget to police, leading to significant wage disparities and underfunding of community services.
Hire more cops, Mr. MayorNYPD needs more officers to combat rising crimePolice force at its smallest in decades, leading to burnout and overtime spending
More than 1,200 new NYPD recruits approved as city's fiscal fortunes continue to improve: Mayor Adams | amNewYorkAdding 1,200 NYPD officers to increase public safety and combat high attrition rates.
What's in Sweden's multibillion budget plan to curb migration?The Swedish government is significantly increasing the budget for migration restrictions, focusing on return migration and fraud prevention.
The Countries Short-Changing NATO the MostMajor NATO nations like Canada, Italy, Spain, and Belgium are not meeting the 2% NATO defense spending target for various reasons.
Remote work is still causing security headaches for CISOsCISOs continue to face challenges with remote work impacting cybersecurity measures, including budget allocation and threat complexity.
Colleges spending more than ever on cybersecurity effortsHigher education institutions are increasing cybersecurity budgets, but still lag behind other sectors in spending levels.
Remote work is still causing security headaches for CISOsCISOs continue to face challenges with remote work impacting cybersecurity measures, including budget allocation and threat complexity.
Colleges spending more than ever on cybersecurity effortsHigher education institutions are increasing cybersecurity budgets, but still lag behind other sectors in spending levels.
Staff to go on strike when school restarts after the summer breakStaff and NEU members at Highgate Wood School strike over pay cut, highlighting school's budget allocation priorities.
Wake Up, Web3: Your Marketing Is Fueling a Bot EpidemicWeb3 marketing often focuses on hype over true user engagement, leading to inefficient distribution of marketing budgets.
India to develop its own foundational model for AI: Report - Times of IndiaIndia is planning to develop an AI foundational model customized for local use, with an earmarked budget of Rs 2,000 crore.
Digiday+ Research: How advertisers are approaching spend in the upfront marketMarketers are increasingly planning to allocate budget towards upfront marketplace spending, with more investing this year compared to previous ones.
Reallocation from linear TV is the No. 1 source for funding CTV ad spend increase4 in 10 US agency and marketing professionals shifted ad dollars from linear TV to CTV.39% moved funds from traditional channels in their ad budget.US CTV ad spend to rise by 18.8% in 2024, showing its importance to advertisers.Anticipated moderate growth for CTV in 2025 and beyond after a boost from ad-supported tier introduction.
CMO Strategies: After YouTube, advertisers choose Prime Video and Hulu for streaming adsYouTube leads in ad placements and budget allocations, followed by Prime Video and Hulu.
Reallocation from linear TV is the No. 1 source for funding CTV ad spend increase4 in 10 US agency and marketing professionals shifted ad dollars from linear TV to CTV.39% moved funds from traditional channels in their ad budget.US CTV ad spend to rise by 18.8% in 2024, showing its importance to advertisers.Anticipated moderate growth for CTV in 2025 and beyond after a boost from ad-supported tier introduction.
CMO Strategies: After YouTube, advertisers choose Prime Video and Hulu for streaming adsYouTube leads in ad placements and budget allocations, followed by Prime Video and Hulu.
New York boosts funding for mental health courts in latest state budgetNew York allocated $12 million to enhance mental health court services for individuals in the criminal legal system.
Liberals pledge $9B in new money for Indigenous communities in 2024 budget | CBC News$9 billion in new funding for Indigenous communities over five years builds on past investments, with significant increases in spending since 2015.
Space startups licking their lips after NASA converts $11B Mars mission into a free-for-all | TechCrunchNASA seeks to revamp Mars Sample Return mission with cheaper cost and earlier return date by involving commercial providers.
Overseas aid spending on refugees in the UK rises to 4.3bnThe amount of overseas aid funding diverted to support refugees in the UK increased to £4.3 billion in 2023.Spending on 'in-donor refugee costs' rose by £600 million, accounting for over a quarter of the UK's total aid budget.
Brazil budget cuts could leave science labs without power and waterPoliticians in Brazil are still debating budget allocation for research institutes and universities, risking essential financial support for basic needs.The administration is advocating for reversing congressional cuts to prioritize funding for research and education, particularly in the Amazon region.
San Jose approves $5.3 billion budget, diverts more than $23 million from affordable housing to homelessness solutionsShift in $23 million from affordable housing to homeless support programs in San Jose city budget with Measure E funds reallocated.Mayor emphasizes balancing community needs with commitments to affordable housing, public safety, city cleanup, and attracting investments in jobs and housing.
City Council Says They've Found an Extra $6B For FY25 BudgetThe New York City Council found $6.15 billion in resources for the 2025 fiscal year to reverse mayor's cuts.Budget includes $1.63 billion to restore funding for key services and $1.32 billion for affordable housing and mental health services.
San Jose approves $5.3 billion budget, diverts more than $23 million from affordable housing to homelessness solutionsShift in $23 million from affordable housing to homeless support programs in San Jose city budget with Measure E funds reallocated.Mayor emphasizes balancing community needs with commitments to affordable housing, public safety, city cleanup, and attracting investments in jobs and housing.
City Council Says They've Found an Extra $6B For FY25 BudgetThe New York City Council found $6.15 billion in resources for the 2025 fiscal year to reverse mayor's cuts.Budget includes $1.63 billion to restore funding for key services and $1.32 billion for affordable housing and mental health services.
Home construction in Ontario far below pace needed to reach province's 2031 goal | CBC NewsNew home construction in Ontario is increasing but still below targetGovernment is using long-term care beds to artificially inflate housing stats
Over and out? NYPD brass cite bad guys' using police radios, but still lack answers on giving press access amid encryption efforts | amNewYorkNYPD is encrypting officers' radios to prevent eavesdroppingMedia concerns about transparency and access to information due to radio encryption
Los Gatos council allocates $60,000 for ongoing support of town's unhousedThe Los Gatos Town council allocated $60,000 for homeless initiatives, including supporting services like showers, restrooms, and temporary housing.The council debated removing extreme heat and poor air quality as factors for the homeless program, with a focus on cold weather and possible wildfire risks.
Increase Your ROI: Learn How to Calculate ROAS Like a ProROAS is crucial for evaluating advertising effectiveness.Calculating ROAS involves simple math and revenue divided by campaign cost.
Brentwood plans its first city-sponsored Juneteenth eventThe Brentwood council approved $45,000 for its first Juneteenth event, raising questions and discussions among councilmembers.Councilmember Pierson initially proposed the city-sponsor Juneteenth event, aligning with federal recognition and local partnerships.
Budget backs cutting edge plans to send police drones to emergency scenesPolice prioritize cost-saving technology like dronesTrials underway in Norfolk for drones as first responders
NYC has secured less than a third of $150 million in migrant aid pledged by feds, Adams budget boss saysThe federal government allocated $156 million in migrant crisis aid for NYC, but the city has only received $49 million due to strict application requirements.
Ministry of Defence seeks 3.2bn as costs overrun in Yemen and UkraineEmergency cash payment of 3.2bn sought by the Ministry of Defence due to overrunning operational costs from military operations in Yemen and support for Ukraine.Additional resources of 2.45bn and 750m to be requested in a supplementary estimate for the MoD to cover the increased operational spending and support for British military personnel and families.
UK government wants to use AI to cut civil service jobsAI being used by UK government for civil service workAI technology aimed at cutting civil service jobs
California Democrat spending hinges on voters approving billions. How it affects the budgetLawmakers in California are considering whether to seek money through bond measures or allocate it in the budget due to a $45 billion deficit.
fromBoston.com7 months agoMass. House and Senate approve a $58B state budget deal$117 million allocated for free community colleges in Massachusetts covering tuition and fees for students.
Work requirements reinstituted for NYC's extra cash benefit for poorReinstated work requirements for low-income residents in NYC for cash assistance program, aiming to manage unprecedented demand and ensure support for essential needs.
IRS collects $1B in back taxes from high-wealth taxpayersThe IRS collected $1 billion from high-wealth tax cheats as part of Biden's package, aiming to continue tax enforcement before potential budget cuts under a Republican administration.
New York City budget for 2025 restores $53m in funding for cultural institutions that was at risk of being cutRestoration of $53m funding to cultural institutions in New York City's municipal budget will benefit communities and drive the economy.
Are You One Of The Million NYers Who Qualify For Discounted Subway Rides?NYC's Fair Fares program provides discounted public transportation for eligible New Yorkers, expanding to reach more individuals under the new budget.