#budget-allocation

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fromDigiday
2 weeks ago

Digiday+ Research: Programmatic ad spend loses out to email this year

"The shift in the display advertising space marks a historic change, with marketers now prioritizing email over programmatic ads, indicating a new trend in budget allocation."
Marketing tech
Brooklyn
fromBKReader
1 month ago

City to Permanently Fund 3-K And Pre-K Seats

New York City will invest $167 million in early childhood education for fiscal year 2026, highlighting a commitment to children and family support.
Marketing tech
fromModern Retail
1 month ago

CMO Strategies: Retail media continues to mature, as RMNs like Gopuff and Ulta build on their strengths

Retail media advertising is maturing, with marketers reducing budget shares allocated to it as opposed to other channels.
Growing retail media networks are leading brands to rethink their advertising strategies and demands for investment.
#local-government
more#local-government
Marketing tech
fromTech.co
3 months ago

Report: 27% of CMOs Avoid GenAI in Marketing Campaigns

CMOs face significant campaign performance challenges despite high budget investments.
Coordination issues with other teams hinder marketing execution effectiveness.
#city-council
more#city-council
fromBusiness Matters
10 months ago

Ireland to increase public spending by nearly 7% in pre-election budget

The Summer Economic Statement outlines an €8.3 billion budget, with significant allocations for spending and taxation measures, focusing on a 6.4% rise in day-to-day spending and a 10.6% increase in infrastructure investments.
Business
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