Amazon's revenue for the first quarter rose by 13% and its diluted earnings tripled, beating estimates. Its core businesses are growing, including the North American, international segments, and AWS. [ more ]
Amazon allows users to change their country to receive relevant recommendations, switch currencies, and access Kindle books from different regions. [ more ]
Big River, an arm of Amazon, operates covertly to gather intelligence on rivals through e-commerce sales and participation in competitor events. [ more ]
How TikTok Shop Became The Internet's Favorite New Dollar Store
TikTok Shop has sold over $1 billion products in six months, including questionable quality items like counterfeits.
Influencers on TikTok are successfully marketing products with unverified claims, such as a mouthwash alternative with no proven medical benefits. [ more ]
Why - and how - Roblox is actively pushing for platform status
Roblox aims to evolve into a full-service digital platform and become a destination for all aspects of virtual life, aiming for profitability through strategic moves. [ more ]
How To Find a Product to Sell Online With 12 Strategies - Shopify
Finding profitable trending products for an online store can be challenging but crucial. Different strategies like solving customer pain points or capitalizing on trends can help overcome these challenges. [ more ]
Council Post: The Rise Of Social Shopping And The Opportunity Ahead
Social commerce is rapidly expanding e-commerce possibilities by enabling businesses to directly sell products and services on social platforms. [ more ]
Beyond e-commerce: 'retailtainment' and live shopping are the new normal
Consumers demand interactive and personalized online shopping experiences, with the rise of retailtainment and video shopping. Younger generations expect engagement and easy transactions. [ more ]
Reddit Adds Dynamic Product Ads to Help Brands Reach Shoppers in the Discovery Phase
Reddit's communities heavily focus on purchase decisions and discussions about products, leading to a partnership with Google to utilize Dynamic Product Ads. [ more ]
Council Post: How AI Is Revolutionizing E-Commerce
AI turning intelligence into a utility is reshaping the workplace dynamics and emphasizing the importance of human connections.
E-commerce sector in 2024 is at a critical point with AI adoption, offering substantial growth opportunities but faces challenges in digital advertising effectiveness. [ more ]
YouTube launches new Shopping features to help creators market products and grow their earnings | TechCrunch
YouTube is launching Shopping Collections to enable creators to curate products for users to browse through.
YouTube is enhancing its Shopping features to include an Affiliate Hub for creators, integration with Fourthwall website builder, and expanded product tagging capabilities. [ more ]
Why Calvin Klein Needs More Than Jeremy Allen White to Grow
Calvin Klein's campaign with Jeremy Allen White led to a 30% increase in underwear sales but did not translate into sustained growth.
Turning around a brand like Calvin Klein requires more than just one successful campaign; it involves a long-term strategic plan for profitable growth. [ more ]
How To Sell Print On-Demand T Shirts: A Quickstart Guide - Shopify
T-shirts are a popular print-on-demand product with a market expected to grow over 7 billion by 2030.
Finding the right print-on-demand company, creating appealing designs, and using effective conversion strategies are essential for success in selling t-shirts online. [ more ]
Forbes EQ BrandVoice: Shipping And Logistics: Behind The Scenes Of A Small E-Commerce Brand
Small businesses, like Erleia, are increasingly forming and conducting e-commerce operations from homes, basements, and garages.
Consumers' expectations for fast and free shipping have impacted retailers of all sizes, but the logistics of online shopping differ for small brands. [ more ]
Online retail thrived during the pandemic, with a significant increase in online traffic and spend.
Retailers need to focus on improving their digital capabilities and invest in omnichannel strategies to provide a seamless customer experience. [ more ]
Performance marketing has changed due to unreliable third-party data and less accurate targeting and measurement after iOS14. Marketers must justify budgets and focus on brand-building. [ more ]
Bilibili targeting more collaboration with e-commerce advertisers like Taobao
Bilibili is adding cross-platform links to e-commerce sites to increase revenue from its 100 million DAUs.
The company narrowed its net loss and boosted net revenue through ads, collaborations with e-commerce platforms, and enhanced advertising efficiency. [ more ]