The ban could prematurely end TikTok's e-commerce dream and hit sellers seeking new channels.
TikTok is growing its focus on e-commerce, but the interplay of tech giants and geopolitics is squeezing smaller merchants.
TikTok Shop officially launched in September 2023 with 200,000 merchants already on board.
20% of Amazon sellers, brands, and businesses have plans to expand to TikTok Shop this year.
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