A/B testing allows businesses of any size or industry to compare two versions to determine the better performer, evolving over time, particularly in live digital environments.
A/B testing can optimize core marketing operations like copy, ads, email marketing, subject lines, sending times, product pages, checkout flow, and CTAs for better results.
Misapplication of A/B testing can lead to misleading results if segmentation is ignored, as different user segments may respond differently to changes in the test.
[
add
]
[
|
|
...
]