LA influencers, businesses live or die on TikTok's algorithm. Now they fear for the future
Briefly

Brandon Hurst leveraged TikTok's algorithm to sell 57,000 plants in 2023, transitioning his business entirely to the platform for income, worrying about potential legal threats to TikTok.
TikTok's algorithm plays a crucial role for creators like Hurst, distinguishing it from other platforms, as small businesses benefit from the platform's informal content approach.
Read at Miami Herald
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