This logic can also create an effective selling strategy on TikTok, which boasts more than 150 million daily active users in the US alone. With so many potential customers spending time on the app, it's no wonder retailers of all sizes use TikTok as both a marketing tool and a sales platform.
TikTok Shop is an ecommerce solution that gives customers the ability to make purchases directly through a marketplace in the app-a game-changer for retailers.
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