The increasingly rapid evolution of social commerce and its impact on online sales has been a focal point of my observations over the past 24 months.
Platforms like TikTok, Instagram and Facebook are becoming the go-to destinations for consumers looking to explore and buy products seamlessly.
TikTok Shop, the integrated e-commerce feature within the TikTok app, has transformed into a thriving e-commerce ecosystem with over 1 billion monthly active users.
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