Marketing Briefing: As the Google antitrust trial wraps, marketers weigh future of paid search ad spend

The biggest impact on the future of search will be advertisers having to learn about - and become experts in - platforms outside of Google. Younger consumers' use of platforms like TikTok, Reddit and Snapchat for search will continue to push marketers to diversify.

Increased attention is coming in the form of hiked spending and more consideration of test budgets across various non-Google platforms, as some clients face declines in organic search traffic and others focus on e-commerce efforts.

Read at Digiday