Report: Google AI Overviews Are Hurting Click Through RatesAI Overviews are negatively impacting click-through rates for Google search results.Visible improvements in CTRs are possible when clients appear in AI Overviews under specific conditions.
How to build a cross-channel approach to marketing for sustainable growthThe shift from bottom-of-funnel strategies to a holistic cross-channel approach is essential for sustainable growth in digital marketing.
Paid search: How can travel brands leverage search ads this summer?Paid search is crucial for travel brands' success, offering opportunities to engage with customers and showcase ads in visually engaging formats.
Harnessing the Power of YouTube to Deliver Brand SaliencyNMPi is an international digital marketing agency with over 14 years of experience in delivering market-leading global strategies across various digital channels.
Why Boots Hearingcare listened to Journey Further's advice on online bookingsJourney Further's strategic data-driven marketing enabled Boots Hearingcare to significantly enhance booking availability and achieve substantial cost savings.
LOCALiQ UK crowned Europe's Rising Star of the Year at Microsoft Partner AwardsLOCALiQ UK named Europe's Rising Star of the Year at Microsoft Partner AwardsLOCALiQ UK helps SMEs in the UK with digital marketing solutions including SEO and paid search
How to build a cross-channel approach to marketing for sustainable growthThe shift from bottom-of-funnel strategies to a holistic cross-channel approach is essential for sustainable growth in digital marketing.
Paid search: How can travel brands leverage search ads this summer?Paid search is crucial for travel brands' success, offering opportunities to engage with customers and showcase ads in visually engaging formats.
Harnessing the Power of YouTube to Deliver Brand SaliencyNMPi is an international digital marketing agency with over 14 years of experience in delivering market-leading global strategies across various digital channels.
Why Boots Hearingcare listened to Journey Further's advice on online bookingsJourney Further's strategic data-driven marketing enabled Boots Hearingcare to significantly enhance booking availability and achieve substantial cost savings.
LOCALiQ UK crowned Europe's Rising Star of the Year at Microsoft Partner AwardsLOCALiQ UK named Europe's Rising Star of the Year at Microsoft Partner AwardsLOCALiQ UK helps SMEs in the UK with digital marketing solutions including SEO and paid search
Publishing Industry Reacts To Google AI Overviews (SGE)Google AI Overviews represents a significant change in search functionality with potential legal implications.
Marketing Briefing: As the Google antitrust trial wraps, marketers weigh future of paid search ad spendMarketers need to diversify their expertise beyond Google to platforms like TikTok, Reddit, and Snapchat for future search success.
The Ultimate SEO and PPC Integration Playbook - Whiteboard FridayIntegrate SEO and paid search for unified brand messaging, avoiding unnecessary spending, and achieving sustainable long-term growth.