""The study, commissioned by the IAB and conducted by PwC, shows the amount spent on mobile display ads (£802m) overtook that of PC and tablet display (£762m) for the first time during the first six months of 2016. However, despite the total spend on desktop still exceeds that spent on mobile devices, with total spend equating to £4.7bn £3bn of that allocated to desktop (as well as tablet devices) and £1.7bn on mobile.""
""Meanwhile, the study goes on to show that video, social and native are the fastest-growing ad formats. Spend on video ads overall grew 67 per cent to hit £474m during the surveyed period, with video now accounting for 30 per cent of all display ad spend and 37 per cent of all mobile display (see chart below).""
Mobile display ad spend reached £802m in the first half of 2016, surpassing PC and tablet display (£762m) for the first time. Total digital advertising spend was around £4.7-4.8bn, with approximately £3bn on desktop and tablet and £1.7bn on mobile. Paid-for search remained dominant at £2.49bn, representing 53% of digital spend, with mobile driving much of that growth. Video, social and native formats were the fastest-growing categories; video ad spend rose 67% to £474m, making up 30% of all display spend and 37% of mobile display spend.
Read at The Drum
Unable to calculate read time
Collection
[
|
...
]