Online marketingfromThe Drum2 days agoMobile ad spend is now bigger than desktop, and here's some things to think aboutMobile ad spend overtook desktop in H1, with total digital spend reaching £4.8bn and strong video growth.
MarketingfromEMARKETER2 months agoSocial Ads Drive Half of Gen Z Consumers to PurchaseHalf of Gen Z purchased from social media ads; Gen Z uses TikTok for search and younger groups respond more to social ads.
Marketing techfromDigiday6 months agoAdvertisers push to standardize real-time auctions in retail mediaReal-time bidding is gaining traction among marketers in retail media networks for enhanced ad buying control.