"An exhaustive study on Google's AI Overviews and their impact on SERP (Search Engine Results Page) on the retail, travel, finance, healthcare, and automotive industries found that paid search click-through rates declined 8-12 percent where AI Overview's show up. Finance showed the highest increase of AI Overviews across informational and top-funnel queries, followed by healthcare. The data also shows how the visibility of AI Overviews shifts based on the length of a query (1 word to 10 words). (Source: Search Engine Land)"
"CHONGQING, CHINA - OCTOBER 22: In this photo illustration, a person holds a smartphone showing the official website of ChatGPT Atlas, the newly launched AI-powered web browser developed by OpenAI, displaying the Download for macOS option and the message Currently only available on macOS, with the ChatGPT Atlas logo visible on a larger screen in the background, on October 22, 2025, in Chongqing, China. (Photo illustration by Cheng Xin/Getty Images)"
Google's AI Overviews are appearing across retail, travel, finance, healthcare, and automotive SERPs and are associated with an 8–12% decline in paid search click-through rates where they appear. Finance queries experienced the largest increase in AI Overviews across informational and top-funnel queries, followed by healthcare. Visibility of AI Overviews changes with query length from one to ten words. Some businesses report that the clicks reaching their sites are of higher quality despite lower volume. Advertisers may need to increase visibility and bid more aggressively on paid placements as AI Overviews evolve. ChatGPT Atlas is a new browser designed to work seamlessly with the chatbot.
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