fromBusiness Matters
2 days agoWhy Diversified Sales Channels Are Now Critical for SME Resilience
Here's the thing: single-channel success feels efficient right up until it becomes fragile. One algorithm tweak. One policy change. One shipping disruption. And suddenly revenue isn't dipping - it's gasping. I've watched perfectly healthy SMEs wobble because their entire pipeline ran through one door. Diversification used to be a growth strategy. Now it's resilience strategy. A lot of founders mistake stability for safety. Sales look consistent. Costs are predictable. The platform works. Why complicate it?
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