Batteries Plus responded to increased tariffs under the Trump administration by significantly diversifying its sourcing. CEO Scott Williams reduced the company's imports from China from 32% to 4%, turning to suppliers in the US, Malaysia, and Vietnam. This strategy lessened the disruptions caused by new tariffs, giving Batteries Plus a competitive advantage over other retailers. Williams emphasized the challenge of maintaining quality while sourcing alternatives outside China, but ultimately achieved success with car batteries now being produced in Southeast Asia.
Scott Williams, the CEO of Batteries Plus, reduced the company's reliance on Chinese imports from 32% to 4% as a response to Trump's tariffs. This strategic move has proven beneficial amid ongoing trade tensions.
Batteries Plus diversified its sourcing to include the US, Malaysia, and Vietnam, which helped mitigate the impact of increased tariffs. The company found factories that met quality standards outside of China.
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