Unlike its physical counterpart, which saw months of enforced shutdown, resulting in the closure of 17,500 chain stores in 2020 - equal to 48 every day - online retail has thrived. In a recent study, the UK's top 100 retailers reported a 52% increase in online traffic over the course of the pandemic, with Ofcom finding that online retail spend soared by 48% to £113 billion last year.
Opting for omnichannel, retailers can enhance customer interactions and provide a seamless experience across different channels. The key is to allow customers to transition effortlessly between channels for a smooth purchasing journey, emphasizing the importance of aligning online and offline retail experiences.
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