TikTok live shopping allows brands to showcase and sell products in real time during live streams on the platform...
Moreover, it allows customers and businesses to interact with each other during the process, fostering a connection between consumer and brand.
The hosts answered questions, told viewers how to style the items, and gave vital information such as the items' materials, features, and uses.
The better question would be, 'Why not? There are so many benefits to selling products during a TikTok Live.'
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