Why Fashion Is Rushing to Create 3D Captures of Its Products
Briefly

Brands are now able to quickly create ultra-detailed 3D captures of products using simple tools like iPhones and Adobe software, allowing for a wide range of applications including virtual try-on experiences.
The growing need for 3D imagery in fashion is evident as brands expand into virtual spaces, partnering with companies like Epic Games to create virtual experiences and digital twins of their goods.
Shoppers are increasingly encountering 3D models derived from 3D captures in online product displays, hinting at the impactful role of 3D technology in elevating fashion marketing and e-commerce experiences.
Apple and Adobe are actively involved in promoting and enhancing the use of 3D technology in fashion, recognizing its significance in revolutionizing the industry.
Read at The Business of Fashion
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