YouTube is launching 'Shopping Collections' to allow creators to curate products from their favorite brands for users to browse through. Creators can pick a selection of products based on a theme, such as an everyday makeup look or a capsule wardrobe. The collections will appear in a creator's product list, Store tab and video description.
YouTube is adding Fourthwall, a website builder that helps creators build shops, to its list of integrated platforms. By allowing users to connect their Fourthwall shop, YouTube is making it easier for users to create and manage their content directly in YouTube Studio.
YouTube launched features to tag products across videos based on descriptions last year. This feature, now expanded to all Shopping creators, aids in increasing revenue from older videos.
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