New Ecommerce Tools: August 26, 2024Ecommerce merchants have new tools for marketing, sales, and logistics including AI-driven solutions and expanded partnerships with platforms like GoDaddy, YouTube, Amazon, and PayPal.
YouTube adds new shopping features to increase seller revenue | MarTechCreators can use Shopping Collections to showcase favorite products across YouTube's various discovery areas.YouTube's new updates like the Affiliate Hub and enhanced tagging aim to help creators efficiently plan shoppable videos and optimize revenue.
YouTube Breaks Down Its Growing Commerce OpportunityYouTube had over 30 billion watch hours of shopping videos in 2023Content aiding shopping had a 25% increase in watch time, prompting YouTube's focus on enhancing shopping experiences for creators and viewers in 2024.
YouTube launches new Shopping features to help creators market products and grow their earnings | TechCrunchYouTube is launching Shopping Collections to enable creators to curate products for users to browse through.YouTube is enhancing its Shopping features to include an Affiliate Hub for creators, integration with Fourthwall website builder, and expanded product tagging capabilities.