Online marketing

Online marketing

There is a lot of debate around whether social media directly affects SEO rankings. While Google has clarified that social signals (likes, shares, followers) are not a direct ranking factor, social platforms still play an indirect role: Content Amplification: Social media helps distribute content to a wider audience, which can naturally attract backlinks. Indexing & Visibility: Active social sharing can help search engines discover and index new content faster.

Most people jump right in. They choose a theme, browse around for awesome plugins, set up Mailchimp and do all this other... stuff, before they sit down and think it through. I've learned that when you do this, it's easy to end up with a really pretty blog....with very few readers. When I joined Canva a couple months ago,instead of writing a word or improving the blog's design, I spent the first month simply building a strategy.

Since the start of this year, the discounter has been testing a customer-centric strategy that takes the focus off the Aldi brand. While some of the company's social posts still showcase the Aldi colors, logo and other marquee elements, many now simply riff off social media trends and culturally significant moments to attract viewer attention, Aldi U.S. Marketing Director Katherine Sodeika said in an interview.

Google EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness, and refers to a set of signals used to assess a website's content. Google sets these signals to ensure it promotes only the best and most credible content, especially in niches that are either connected to people's well-being or require special knowledge. Emitting SaaS authority signals is pivotal for traditional search and SEO AI optimization. To get featured in AI Overviews, you must have a website that appears credible and trustworthy.

Over the years, we've seen that people increasingly use Google to search for helpful content on Reddit to find product recommendations, travel advice and much more. We know people find this information useful, so we're developing ways to make it even easier to access across Google products. This partnership will facilitate more content-forward displays of Reddit information that will make our products more helpful for our users and make it easier to participate in Reddit communities and conversations.

During the Made on YouTube 2025 event, the company introduced a slew of new AI tools and features that aim to help creators streamline their process and help with engagement. Starting with YouTube's Shorts, Google is implementing its DeepMind Veo 3 Fast generative tool that can create backgrounds on short clips with sound. That includes tools for motion and restyle, prop additions in scenes, AI edits that turn raw footage into a draft video and speech-to-song functionality that converts dialogue into a soundtrack.

Unlike our traditional video view objective, which optimizes for shorter, 2-second views, 6-second Engaged Video Views goes deeper. It's a new, optimized billing and delivery option that ensures your video ads are shown to users who are likely to watch to completion or for at least 6 seconds. This is all about maximizing meaningful interactions and ensuring your ad spend is driving real results.

YouTube announced a batch of upcoming features during its "Made on" event today, some of which are focused on giving creators new ways to make money on the platform. You can check out more information about upcoming updates for livestreaming and AI features in our other posts, but there are a few other monetization changes coming in the future that could give viewers new ways to find products online and switch up the ads you see linked out by creators.

Microsoft sent out an email on Friday informing businesses that changes are coming to Bing Places, the portal businesses can go to in order to update their business details on Bing Maps. The email said Bing Places for Business is getting a new look and design experience in a "couple of weeks." The update includes: Smooth navigation: The dashboard is now more intuitive than ever. Improved experience: Onboard new business with enhanced import and claims flows.

Ethan Smith is the CEO of Graphitethe leading SEO growth agencyand my go-to expert on SEO. After 18 years of mastering traditional SEO, Ethan has been at the forefront of what is called AEO: answer engine optimization, or, more simply, getting your product to show up in ChatGPT/Claude/Gemini/Perplexity answers. He's discovered that ChatGPT traffic converts six times better than Google searchand most companies are completely missing this opportunity.

Since the arrival of the internet and online marketing, measuring and analyzing certain metrics has been essential for those wanting to attract audiences and sell online. Figures like click-through rates, page impressions, and conversions have traditionally provided marketers with the insight needed to make decisions about how, when, and where to present their products and services to us. Those days, however, could be coming to an end.

Nearly 40% of Americans have a side hustle right now - and for many, it's not just a way to earn a little extra cash. According to a recent LendingTree survey, 61% of people with a side hustle say they couldn't afford to live without it. While the number of side hustlers has decreased slightly since the pandemic's peak, many still feel the everyday financial pressure.

The range of services offered on these platforms is phenomenal - from programming and writing to design and project management tasks you can all do from home . Requirements: Payment Speed: 2. Test Websites and Apps As a tester, you'll navigate websites or apps, complete specific tasks as instructed, and provide honest feedback. Requirements: Payment Speed: Payments are usually made within a week or two after completing a test.

If you're a creative small business or freelancer who wants to get more clients, you'll want to have a toolkit of strategies to grow your client base. While you might already be ticking the boxes of great portfolio design and you're on all the social media platforms, there are undoubtedly some more out-of-the-box ideas for really amplifying your creative of offering.

But last week, Google contradicted this stance in a court filing. The tech giant acknowledged that "the open web is already in rapid decline." In a pre-trial filing, Google reacted to the US Department of Justice's suggestion to sell off its advertising division. Google maintained that it would only hasten the downfall of the open web, an environment that a majority of publishers depend on for display advertising revenue.

The first thing to understand is that bad press on Google is rarely the product of just one thing. If that were the case, you would likely ignore the tiny bit and move on. The failure to bury negative search results in the first place tends to start with a lack of positive information about you or your business online. Your first step is to build a positive online presence. Your company should be producing positive news and content across a variety of channels.

Google objects to this characterization. A spokesperson calls it a "cherry-picked" line from the filing that has been misconstrued. Google's position is that the entire passage is referring to open-web advertising rather than the open web itself. "Investments in non-open web display advertising like connected TV and retail media are growing at the expense of those in open web display advertising," says Google.

The legal weed industry is one of the fastest-growing sectors in North America. Thousands of licensed dispensaries, brands, and cultivators are competing for the attention of consumers, investors, and regulators. Yet the marketing landscape is stacked against them. Traditional advertising channels like TV, radio, and billboards remain restricted. Social media platforms ban or shadowban cannabis content. Paid ads often get flagged, pulled, or rejected outright.

One of the first things to understand is the difference between gross pay and net pay. Gross pay is your total earnings before deductions, while net pay is what actually lands in your account. Taxes, retirement contributions, insurance premiums, and other withholdings reduce the amount you can spend or save. Many people budget using their gross pay, only to feel short every month. Learning to work with your net pay creates more accurate financial planning and keeps surprises at bay.

If you're an active Meta advertiser, you've likely noted the changes in your attribution tracking options over recent months. But if you haven't, you now have more ways to measure ad performance, based on expanded response tracking powered by AI. When creating an ad set in Meta Ads Manager, you can choose an attribution model, which informs ad delivery and determines how conversions can be credited to your ads.

Creating high-quality YouTube content is not just about great visuals. To truly stand out in the competitive world of online video, creators must focus on enhancing the accessibility and reach of their content. One effective strategy for achieving this is through video transcription. When you transcribe video to text, you unlock several benefits that can improve your video's SEO, accessibility, and engagement.

Lead gen campaigns allow businesses to attract potential buyers, nurture them through content marketing, and, finally, convert them to paying customers. Software vendors have a harder time than B2C companies to ace their strategy, as the buyer's journey is typically longer, while bad lead quality can potentially waste your time on leads that aren't willing to convert. That's why you need to pay close attention to your strategy and tactics and generate high-intent leads.