Online marketing

[ follow ]
Smartasset
1 day ago
Online marketing

How Facebook Ads for Financial Advisors Can Grow a Firm

Digital ads can help you expand your online reach and connect with prospective clients in your niche.The question is, where should you run your ad campaign?
Forbes
19 hours ago
Online marketing

Council Post: Driving Value In B2B Marketing: How To Create And Leverage Powerful Content

With self-guided research becoming standard practice for business buyers, it's no surprise that 71% of marketers said content marketing is becoming more important for their organization.
Digiday
1 day ago
Online marketing

Companies seem determined to make everything a retail media network. How did we get here?

It seems businesses are bent on making every surface shoppable, transforming everything that can be an ad network into one.
Modern Retail
1 day ago
Online marketing

Companies seem determined to make everything a retail media network. How did we get here?

It seems businesses are bent on making every surface shoppable, transforming everything that can be an ad network into one.
Inc.com
1 day ago
Online marketing

Give Your Brand More Digital Presence and Get More Out of Your Marketing Plan

I've seen several marketing strategies that looked rock-solid on paper fall short under real-world conditions.
Sfgate
17 hours ago
Online marketing

Understanding the Power of Social Proof in Marketing

Imagine you're browsing online for a new productivity app that you want to try so you can manage and check off your tasks better and faster.
Smartasset
1 day ago
Online marketing

7 Offline Marketing Strategies for Financial Advisors

Digital marketing is a powerful tool for financial advisors who want to connect with prospective clients while building brand awareness.
Simplilearn.com
1 year ago
Online marketing

A Case Study on Netflix Marketing Strategy

Netflix was founded in 1997, offering online movie rentals with less than 1000 titles.
Forbes
18 hours ago
Online marketing

Council Post: The Three P's Of Thought Leadership: A Primer

If you're in B2B marketing, you're producing thought leadership.Well, at least you think you are.The reality is that somewhere along the way thought leadership as a term lost its meaning.
The Drum
17 hours ago
Online marketing

Read all about it: how advertisers can seize attention on the open internet

Traditional publishing giants and news outlets are fast becoming yesterday's news.That's no scoop.
The Drum
21 hours ago
Online marketing

Read all about it: how advertisers can seize attention on the open internet

Traditional publishing giants and news outlets are fast becoming yesterday's news.That's no scoop.
RAIN News
2 days ago
Online marketing

Ad Tech Tools Tame Trepidation in new Veritonic study

Veritonic released another in its series of research studies.This one starts with a stern corrective:
Practical Ecommerce
17 hours ago
Online marketing

Ugly Ads Perform Best, Marketer Says

Barry Hott is a longtime Facebook advertising consultant.He says first reactions to an ad largely determine its performance.He advises merchants to create ugly ads, those that people won't skip over.
MarTech
13 hours ago
Online marketing

Target audiences precisely to maximize reach and reduce spend | MarTech

Imagine a world where your marketing message finds its perfect match.No wasted effort, no aimless casting of a net.Your ideal audience, captivated.
...
This isn't a dream.
Hubspot
in 4 months
Online marketing

Why is Community Management Important?

If you've seen other posts I've written about community management, you know I used to manage a Facebook community for a TV station where I worked as a digital journalist.
Social Media Today
2 days ago
Online marketing

Linkedin's Making Its Automated 'Accelerate' Campaigns Available to All Brands

LinkedIn's expanding access to its automated "Accelerate" campaigns, which utilize AI to effectively automate the entire campaign creation process.
The Conversation
1 day ago
Online marketing

Junk food is promoted online to appeal to kids and target young men, our study shows

The Australian government has been investigating whether we should ban unhealthy food advertising online, and how it could work.
The Drum
16 hours ago
Online marketing

The ad break is back, and even Elon Musk is tuning in

ITV recently blamed a severe decline in TV advertising for a drop in profits.
Social Media Today
2 days ago
Online marketing

Snap Partners With VideoAmp for Improved Campaign Tracking

As part of its renewed focus on the North American market, and maximizing opportunities for ad partners in the region, Snapchat has today announced a new partnership with m edia measurement company VideoAmp, which will provide agency partners with expanded reach planning and measurement tools to assist their clients.
MarTech
16 hours ago
Online marketing

LinkedIn's AI ad tool to launch globally this fall | MarTech

LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall.
ClickUp
1 day ago
Online marketing

How to Scale a Sales Team | ClickUp

Revenue growth is the primary focus of every sales team.However, the path to this will look different for each business, depending on its overall revenue targets.
Hubspot
in 4 months
Online marketing

6 Types of Online Communities Your Brand Should Consider Investing In This Year

When I started thinking about the different types of online communities that exist, I felt like the possibilities were endless.
...
After all, new communities pop up every day.
AdExchanger
1 day ago
Online marketing

BET+ Bets On Programmatic To Boost Revenue For Its New Ad-Supported Service | AdExchanger

That's a wrap for Black Entertainment Network's first year as an ad-supported streaming service.
Bored Panda
21 hours ago
Online marketing

A Cup Of Nostalgia: 80 Posts For Millennials Who Grew Up In The '90s

" Nostalgia is like a time-traveling magnet for consumer behavior," says Peg Fitzpatrick,a social media marketing consultant for small businesses.
AdExchanger
1 day ago
Online marketing

Comic: Everything Is An Ad Network? | AdExchanger

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem ...
LogRocket Blog
1 day ago
Online marketing

The importance of marketing integration: Strategies and benefits - LogRocket Blog

When it comes to creating an integrated marketing plan, you want to align marketing efforts to establish cohesive brand messaging.
eLearning Industry
1 day ago
Online marketing

An Honest Guide To HR Tech Marketing Success

Understand The 4 Stages Of The Buyer's Journey
From the moment clients are aware of your brand to finally making a purchase, there are 4 stages HR tech marketing specialists should know.
AP News
2 days ago
Online marketing

Free Ad Script Generator Empowering Small Businesses Launched by Redideo Studio

SAN DIEGO, CA, UNITED STATES, July 10, 2024 / EINPresswire.com / -- Redideo Studio, a San Diego-based creative agency renowned for its innovative digital marketing solutions, is excited to announce the launch of its new AI Free Ad Script Generator.
Hubspot
in 3 months
Online marketing

Four Differentiated Marketing Tactics Using Community and Audience

Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan.
Investor's Business Daily
2 days ago
Online marketing

HubSpot Shares Tumble As Alphabet Ends Acquisition Talks

Shares in digital marketing specialist HubSpot ( HUBS) tumbled Wednesday as Google parent Alphabet ( GOOGL) apparently shelved acquisition talks.
Finbold
1 day ago
Online marketing

7 Best Crypto PR & Marketing Agencies To Promote Your Project In 2024

DISCLAIMER: This article is a SPONSORED Press Release and does not constitute Finbold's editorial content.Crypto assets/products involve significant risks.
Exchangewire
1 day ago
Online marketing

AdPlayer.Pro SaaS Video Ad Tech Company Launches Key Product Enhancements

Namely, the official announcement highlights crucial enhancements to the video ad server, including the expanded Prebid Partner integration options, as well as the implemented support of passing Google's publisher-provided identifier (PPID) in bid requests.
Lindsey Gamble
3 days ago
Online marketing

Unpacking Instagram's Focus on Sends Per Reach: A Timeline, Why It Matters, and Tips for Creators & Brands - Lindsey Gamble

You've likely heard phrases like 'sends per reach' or 'send rate' if you've been paying attention to Instagram recently.Adam Mosseri, Instagram's head, has been discussing this metric more frequently.
Social Media Today
3 days ago
Online marketing

Meta Shares Tips on How To Avoid Paying Apple Fees on Ads [Infographic]

Some handy notes on how to avoid paying extra charges on your promotions.
The Drum
1 day ago
Online marketing

Stagwell CEO Mark Penn on AI investment and the evolution of political advertising

Mark Penn is considered by many to be a singular force in the world of marketing and media.
Forbes
1 day ago
Online marketing

Can ChatGPT Help You Make Passive Income?

Artificial intelligence (AI) has opened up a plethora of opportunities for generating passive income.One of the most versatile and accessible AI tools available is ChatGPT.
Mashable ME
1 day ago
Online marketing

Instagram shifts focus to short-form content to help users discover interests

Instagram, the photo and video-sharing social media app owned by Meta Platforms, is shifting its focus towards short-form content instead of long videos.
Social Media Today
3 days ago
Online marketing

Instagram Shares Tips for Reels Creators

Looking to make Reels a bigger focus in your holiday campaigns?
Social Media Today
2 days ago
Online marketing

LinkedIn's Making its Automated 'Accelerate' Campaigns Available to All Brands

LinkedIn's expanding access to its automated "Accelerate" campaigns, which utilize AI to effectively automate the entire campaign creation process.
AdExchanger
2 days ago
Online marketing

Uber's Evolution Shows How Retail Media Will Get More Complicated - And Lucrative | AdExchanger

Hi, Readers!
...
Welcome back to AdExchanger's Commerce Media Newsletter.
...
This week, we'll take a dive into the Uber Eats advertising business.
Quartz
1 day ago
Online marketing

Social media is bringing customers back into stores

Retailer's digital efforts are beginning to translate to in-person customers.
Social Media Today
2 days ago
Online marketing

Snap Partners with VideoAmp for Improved Campaign Tracking

As part of its renewed focus on the North American market, and maximizing opportunities for ad partners in the region, Snapchat has today announced a new partnership with m edia measurement company VideoAmp, which will provide agency partners with expanded reach planning and measurement tools to assist their clients.
ITPro
1 day ago
Online marketing

Alphabet's HubSpot acquisition is dead in the water

(Image credit: Getty Images)
Alphabet's proposed HubSpot acquisition may have reached the end of the road as sources claim the firm has abandoned its pursuit, according to reporting by .
Medium
2 weeks ago
Online marketing

Product Strategy Analysis - Snackpass

Snackpass: The Fusion of Social Media and Food Delivery
ClickUp
1 day ago
Online marketing

We Tested the Best CRM Software in South Africa | ClickUp

You're a growing business with many potential customers, all with different needs and interests.
The Drum
1 day ago
Online marketing

Key takeaways from TripleLift's Cannes Lions panel on the value and challenges of diverse media marketing

In recent years, there has been a marked increase in the intention to invest in diverse media.
What's Trending
2 days ago
Online marketing

White House to Host Creator Economy Conference, Tackling Key Issues in Social Media

The White House is set to host a pivotal event aimed at addressing pressing concerns within the creator community inviting influencers and other content creators.
Adweek
1 day ago
Online marketing

Future Launches Branded Content Studio to Tap New Budgets

Today, the media company Future launched a branded content studio, Future Creative, in hopes of bolstering its direct advertising business and preparing itself for the eventual deprecation of third-party cookies.
Social Media Today
3 days ago
Online marketing

X Previews Haptic Design Updates, Including Post and Video Controls

X's coming redesign is a risky choice as it seeks to attract new users.
eLearning Industry
2 days ago
Online marketing

How To Choose A Top B2B Digital Marketing Agency To Drive Growth

Why Do You Need A B2B Digital Marketing Agency?
Entrepreneur
2 days ago
Online marketing

How to Repurpose Your Content for SEO Success | Entrepreneur

Opinions expressed by Entrepreneur contributors are their own.
...
Two things that all of us marketers are strapped for are time and resources.
Investing.com
2 days ago
Online marketing

Google parent Alphabet shelves interest for HubSpot, Bloomberg News reports By Reuters

(Reuters) -Google parent Alphabet (NASDAQ:) is said to have abandoned its plans to buy online marketing software company HubSpot (NYSE:), Bloomberg News reported on Wednesday, citing people familiar with the matter.
MarTech
2 days ago
Online marketing

How to produce modular content to drive personalization at scale | MarTech

The proliferation of marketing channels and evolving consumer behaviors have created new challenges for content creation and delivery.
MarTech
2 days ago
Online marketing

Alphabet's acquisition of HubSpot isn't happening | MarTech

On, on again, and now off. Alphabet and HubSpot are not doing a deal. Sources say.
Sources have told Bloomberg that Alphabet's potential deal to acquire HubSpot has been shelved.
EMARKETER
2 days ago
Online marketing

Google will remain the top destination for ad spend in the generative AI era

Key stat: 70.5% of US traditional search ad spend will go to in 2026, according to our March 2024 forecast.
...
Traditional search continues to be dominated by Google.
Forbes
2 days ago
Online marketing

Council Post: Google Ads Metrics That Matter: KPIs For Successful Campaigns

Google Ads is an extremely powerful tool for businesses.If you want to target your audiences as effectively as possible, it's the ideal platform.However, you cannot simply create and run ads.
Digiday
3 days ago
Online marketing

Digiday+ Research: Marketers ramp up their TV ad spend, with Amazon holding growth potential

By Julia Tabisz * *
This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders.It's available to Digiday+ members.More from the series →
Forbes
2 days ago
Online marketing

Council Post: Integrating Communications Under The CMO: A Strategic Imperative For Modern Organizations

Technological advancements and changing market dynamics have shaped the evolution of marketing and communications functions within major organizations.
MarTech
2 days ago
Online marketing

TikTok tightens restrictions on teen ad targeting, boosts AI transparency | MarTech

TikTok implemented new restrictions on ads targeting U.S. teens and introduced AI disclosure requirements for advertisers.
...
Why we care.
Social Media Today
3 days ago
Online marketing

Meta Shares Tips on How to Avoid Paying Apple Fees on Ads [Infographic]

Some handy notes on how to avoid paying extra charges on your promotions.
Digiday
3 days ago
Online marketing

Why Fortnite and Roblox still rely on social to drive discovery and engagement of branded experiences

By Alexander Lee * *
Fortnite and Roblox are thriving by riding the coattails of the very social platforms they aim to dethrone.
Hubspot
in 2 months
Online marketing

Top 10 Best Rank Tracker Tools of 2024

It's one thing to have good website copy - it's something entirely different to ensure your site has great copy (and design) and also ranks well on Google.
Fairbanks Daily News-Miner
3 days ago
Online marketing

Marketing Veteran, Off Madison Ave Founder Roger Hurni, Releases First Book, Outthink. OutPerform., Looking at How Today's Customer Motivation and Behavior Drives Brand Success

, /PRNewswire/ -- Roger Hurni, marketing veteran of 36 years and managing partner and co-founder of Phoenix' award-winning creative agency Off Madison Ave, today announces the launch of his book, Outthink.
Social Media Today
3 days ago
Online marketing

Instagram Shares Tips for Reels Creators

Looking to make Reels a bigger focus in your holiday campaigns?
Entrepreneur
2 days ago
Online marketing

The Ultimate 20-Step Guide to Successfully Rebranding Online | Entrepreneur

Opinions expressed by Entrepreneur contributors are their own.
...
A corporate rebrand is exciting, and success relies on the talents of many departments working together.
Forbes
2 days ago
Online marketing

Council Post: 17 Experts On How To Effectively Personalize Marketing Today

Personalization in marketing has evolved far beyond simply inserting a customer's name into an email.
Adweek
2 days ago
Online marketing

Get In on the Ground Floor of Real Estate Entertainment

From Million Dollar Listing to Zillow Gone Wild, I know firsthand about the rise of real estate content.
Exchangewire
2 days ago
Online marketing

TikTok Launches Initiative to Attract UK Sellers; Spotify Introduces Podcast Comments; Omnicom Media Group Sponsors World's Largest Marketing Research Institute - ExchangeWire.com

With the objective of helping UK businesses sell products in its app, TikTok has launched a "£1 Million Club" initiative.
The Drum
2 days ago
Online marketing

The Drum Show: how AI, retail media and CTV are reshaping the ad landscape

"We're really just at the beginning of the technology adoption curve," says Andrew Eifler, chief product officer at TripleLift, in conversation with The Drum and Matthew Hogg, Criteo's senior vice president, global business development and partnerships.
Entrepreneur
2 days ago
Online marketing

3 Metrics That Matter When Measuring the ROI of Your PR | Entrepreneur

Opinions expressed by Entrepreneur contributors are their own.
...
I recently wrote a piece here on what ROI really looks like in company PR campaigns.
AdExchanger
2 days ago
Online marketing

Blockgraph Wants To Improve Pharma TV Advertising Without Being Creepy | AdExchanger

Mistargeted and irrelevant ads plague the TV viewing experience.
...
Pharma brands struggle with targeting and measurement because patient data is highly regulated.
Phys
2 days ago
Online marketing

Unregulated online political ads pose a threat to democracy

Think back to the last time you scrolled through your social media feed and encountered a political ad that perfectly aligned with your views-or perhaps one that outraged you.
Forbes
2 days ago
Online marketing

Council Post: How To Effectively Manage A Rebrand

A company's rebranding can be an exciting time.
Noah Kagan
2 days ago
Online marketing

Million Dollar Weekend crossed 100,000 sales!! - Noah Kagan

Today, I want to break down the 3-part system I'm using to continue 24/7 marketing my book after launch.
...
2- Collection - Turn that audience into your email list
Social Media Today
4 days ago
Online marketing

Big Brands Reduce TikTok Ad Spending Ahead of US Removal

With the U.S. TikTok sell-off bill still in place, which could see the app removed from America as of January next year, advertisers are already considering their options, according to new insights.
MarTech
2 days ago
Online marketing

Essential KPIs to measure generative AI's success in marketing | MarTech

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs.
Fast Company
2 days ago
Online marketing

The Wild West of online political advertising needs transparency tools ahead of the election

Think back to the last time you scrolled through your social media feed and encountered a political ad that perfectly aligned with your views-or perhaps one that outraged you.
AdExchanger
3 days ago
Online marketing

Xandr Can't Find Who It Doesn't Know; The New Teenage Wasteland | AdExchanger

Ad tech faces a GDPR compliance paradox.Vendors are expected to pull and/or erase data tied to an individual.For a bank or retailer, that's relatively straightforward.
ClickUp
2 days ago
Online marketing

Top 25 Service Business Examples | ClickUp

Thinking of starting a service business?Service businesses are a great choice because they often have lower startup costs than other types.
PetaPixel
2 days ago
Online marketing

Instagram Head Says The App Isn't Going To Do Long-Form Video

The head of Instagram says that the app won't be pursuing long-form video because it prefers short clips instead.
AdExchanger
3 days ago
Online marketing

Adfidence Helps Prevent Programmatic Campaign Setup Snafus Before They Happen | AdExchanger

You know that oft-quoted axiom about " unknown unknowns " - unexpected and unforeseen conditions that can lead to the failure of a complex system?
Fstoppers
2 days ago
Online marketing

Is Video the Future of Media Compared to Photography?

In today's rapidly evolving media landscape, video content has undeniably surged in popularity, reshaping how we consume information and entertainment from the internet.
Business Matters
3 days ago
Online marketing

Live Streaming: A Critical Tool For Businesses?

Live streaming is a simple yet effective way to enhance many things in your business - from in-house processes to sales techniques, and even marketing.
Digiday
2 days ago
Online marketing

Q&A: How advertisers are optimizing CTV ad spend and measuring success

Sponsored by Blockboard * *
In a fragmented media landscape, programmatic CTV offers brands a powerful tool for reaching engaged viewers on the largest screen in their homes.
Social Media Today
3 days ago
Online marketing

X Previews Haptic Design Updates, Including Post and Video Controls

X's coming redesign is a risky choice as it seeks to attract new users.
Social Media Today
5 days ago
Online marketing

5 Social Media Marketing KPIs to Track [Infographic]

This will help.
Social Media Today
5 days ago
Online marketing

5 Social Media Marketing KPIs to Track [Infographic]

This will help.
Forbes
3 days ago
Online marketing

Council Post: Beyond Likes: 5 Ways To Know Your Influencer Campaign Is Effective

Over recent years, influencer marketing has become an increasingly common strategy for brands looking to expand their reach and engagement.But how do you know whether it's truly working?
Adweek
3 days ago
Online marketing

Retail Media's Top 3 Growing Pains (and How to Navigate Them)

As retail media soars to the top of every industry event's agenda-and list of most-used buzzwords-developments are less settled behind the scenes at many retail media networks.
Forbes
3 days ago
Online marketing

Council Post: The PESO Model Turns 10: How To Apply It In Your Communication Strategies

Some strategies prove their effectiveness across diverse industries.This is true of the PESO Model, which integrates paid, earned, shared and owned media to create powerful campaigns.
Forbes
3 days ago
Online marketing

Council Post: Marketing Psychology: How To Balance Emotion And Rationality

In an always-on, multichannel world where most people spend a significant amount of time online every day, marketing has become a nuanced and high-stakes psychological game.
Practical Ecommerce
3 days ago
Online marketing

13 Custom GPTs to Generate Content

Custom GPTs are versions of ChatGPT that OpenAI and its users create for specific tasks or topics.Custom GPTs offer innovative, time-saving shortcuts for businesses.
Utility Dive
4 days ago
Online marketing

The number one untapped tool for utilities to engage next-gen energy customers: influencers

Energy service providers often struggle to tell their stories, connect with customers and overcome steep learning curves.
The Verge
3 days ago
Online marketing

Sling TV is the latest streamer to get those pesky pause ads

Sling TV will now put ads on your screen when you pause live or on-demand content, according to an announcement from its parent company, Dish.
Business Matters
4 days ago
Online marketing

How Mobile Apps Are Helping Businesses Better Connect With Customers

In the contemporary business landscape, the proliferation of mobile devices has revolutionised the way companies interact with their customers. The advent of mobile apps has proven to be a game-changer in customer outreach strategies.
Forbes
3 days ago
Online marketing

Council Post: Maximizing Profits And Passion In Marketing Agencies

While all businesses require some level of passion to be successful, marketing agencies must take this to a whole new level.As marketing entrepreneurs, you're not building gadgets in a factory.
adlibweb.
3 days ago
Online marketing

How Marketing Agencies Can Choose the Best High-Performance SEO Tools

High-performance SEO tools combine comprehensive features, durability, speed, and accuracy.
Forbes
3 days ago
Online marketing

Council Post: Why Diverse Skill Sets Are Crucial For Marketing Teams

In today's dynamic business landscape, diversity in background and culture brings invaluable perspectives to the table.
The Verge
3 days ago
Online marketing

Instagram is sticking to short videos, says Adam Mosseri

A creator asked me recently: "are we going to do longform video on Instagram?"The answer is no and I wanted to explain why.
Social Media Today
4 days ago
Online marketing

Big Brands Reduce TikTok Ad Spending Ahead of US Removal

With the U.S. TikTok sell-off bill still in place, which could see the app removed from America as of January next year, advertisers are already considering their options, according to new insights.
Black Enterprise
4 days ago
Online marketing

Video Jaguar: Video Marketing Software (Lifetime Plan) | Black Enterprise

Whether you're just starting up or you're a small business that's looking to innovate, Video Jaguar is a cost-effective solution to start creating promotional video content that gets your message heard.
[ Load more ]