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a day ago 
from The Drum
How to become a broadcast guru
1
JamesJalaPayneo
Tip 1: Get a strong presenter. 1
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Tip 2: Think about the venue. 1
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Tip 3: Reusability. 1
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Tip 4: Resource. 1
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Tip 5: Sound. 1
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Tip 6: Variety is vital. 1
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Tip 7: Create a two-way conversation. 1
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Tip 8: Storyboard. 1
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Tip 9: Producers/editor. 1
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Tip 10: Go leftfield. 1
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Online marketing
Marketing
2d ago 
from The Drum
Personalisation vs privacy: which way will the headwinds blow?
1
juliek
, but instead from the big technology companies, in a race to create new browser architecture that would have huge ramifications for the ad-tech eco-system as we know it. 1
It was Apple that really set the pace with iteration upon iteration of their Intelligent Tracking Prevention software built in to the Safari browser. 1
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The most recent 'hot take' is that brands will have to rely on 1st party data. 1
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Online marketing
Marketing
Marketing tech
8d ago 
from The Drum
Australian Lamb urges Aussies to make lamb, not walls in spite of social distancing
1
JamesJalaPayneo
"2020 has been a year that has really tested the Australian spirit. 1
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"As a brand that celebrates unity and the power of coming together, this year in the ad, we wanted to remind Australians that we are always stronger together. 1Our hope for 2021 will be that the virtual get-togethers of the last 12 months, will be replaced with an Aussie lamb barbie, the most unifying, and delicious meal of all." 1
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Online marketing
Marketing
15d ago 
from The Drum
Seedlip partners with AnalogFolk for mobile-first website
1
JamesJalaPayneo
Seedlip has quickly become the firm favorite for those looking for a flavorful, high-quality, sophisticated, non-alcoholic option. 1Recently acquired by Diageo, the British-born brand opened the door for the rapidly growing no and low alcohol category, the growth of which coincides with more consumers leading more active, healthy, and conscious lifestyles - particularly in the US and UK. 1
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Online marketing
Marketing
20d ago 
from AdExchanger
Industry Preview: Beeswax Founder Ari Paparo Forecasts 2021's Ad Tech Exits | AdExchanger
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micshasan
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"It took five years, but I think the public markets have finally forgotten about the money they lost on Rocket Fuel." 1
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While in programmatic, data owners and publishers were separate entities, the same dynamic is unlikely to emerge in TV (in part because of the lack of third-party cookies in that environment). 1
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From Twitter
Online marketing
Marketing tech
2h ago 
from The Drum
'Keep going': new UK Covid campaign urges public to remain home despite infection fall
A new UK government ad campaign is urging the public to 'keep going' and remain home as they continue to endure the latest lockdown.
Online marketing
Marketing
UK news
5h ago 
from Entrepreneur
Digital Marketing in 2021: The Trends That Are Changing Everything
Opinions expressed by Entrepreneur contributors are their own.
Growing a social media-based business takes the same amount of effort as it does for any other business.
Online marketing
Marketing
Growth hacking
6h ago 
from The Drum
4media group UK wins Circular&Co
4media group UK has been appointed by sustainable lifestyle brand Circular&Co as their agency partner for 2021 on a retained agreement.
Online marketing
Marketing
7h ago 
from The Drum
A Week in Creative: Bob Ross returns and Ikea creates disassembly instructions
Welcome to 'A Week in Creative', a handpicked selection of the most interesting campaigns to come out of The Drum's Creative Works in the past week.
Online marketing
Marketing
7h ago 
from Social Media Explorer
The importance of a good eCommerce Search Bar - Social Media Explorer
If the vast majority of users use search engines to browse the Internet, why not incorporate a search bar on your e-commerce site?
Online marketing
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