Online marketing

Online marketing

YouTube creators are able to tag their videos as sponsored content within the upload flow, which will add a "Paid promotion" label to the relevant video clip/s.

Producing blog posts is a surefire way to connect with consumers and provide them with much-needed information, like FAQs or product guides. But writing posts that cut through requires an understanding of what consumers are searching for and an awareness of what makes a good story. The Good Marketer's senior content manager Tess Luke shares some tips for improving this process.

I was in my third year of university, nearing completion of a four-year degree in economics and tourism. I had started a digital travel company on the side, and I planned to learn from the internship and apply the new skills to my own company. The internship came with a steep learning curve. Back then, the company had about 50 employees, many of whom were interns. I had a lot of responsibility and room to grow.

Drawing more customers to a restaurant takes more than good food-it takes top-notch marketing plan, creativity, and a strong connection with the community. People notice what stands out, from the moment they pass by your storefront to what they see online. The key to attracting more customers is blending visibility, experience, and convenience in ways that make your restaurant memorable.

YouTube is giving more creators a way to test how different titles perform on their videos. After rolling out the ability to test and compare video titles to a "small percentage" of creators in July, YouTube has now expanded the too l in YouTube Studio to "all creators with access to advanced features," making it easier to pick the best titles for attracting viewers.

It was a heated weekend, the Google Search ranking volatility was pretty heated and there was a lot of chatter within the SEO industry. Not all the tools are showing big swings but many are. And everyone is asking, what happened with Google confirming core updates - is that over? All this volatility is going on while we have huge delays with Search Console reporting for the past couple of weeks.

Whether you are working from home, recently lost your job, or wanting to figure out how to work online, there has never been a greater time to create that online business or side income. In this exciting Entrepreneur Insider session, Award-Winning digital marketer and serial entrepreneur Alan Howard, gives you the blueprint for creating a simple online business that can put you on the path to location and financial freedom.

OpenAI's head of ChatGPT, Nick Turley, however, dismissed those rumors in a post on X on Saturday. "I'm seeing lots of confusion about ads rumors in ChatGPT. There are no live tests for ads - any screenshots you've seen are either not real or not ads. If we do pursue ads, we'll take a thoughtful approach," he said. "People trust ChatGPT and anything we do will be designed to respect that."

The future of newsletters is unified, AI-powered, and multi-channel. Marketers need to move beyond inbox-only strategies to reach their audience and get creative. That means using AI for content creation, CRM-driven personalization, and integrated measurement across email, web, and social. To succeed, focus on segmenting your audience, automating workflows, and tracking engagement with a Smart CRM like HubSpot. Prioritize deliverability, privacy, and accessibility, and choose monetization models that feel natural, not pushy. Start by reviewing your tech stack, updating your measurement dashboards,

Buying followers on Twitter (X) has become one of those topics everyone knows about, but few people openly discuss. Many users want faster growth, stronger credibility, and a profile that looks active right from the start. The big question usually follows: Can X actually ban you for doing it? Most people are unsure about what is truly risky and what is just internet fear. This guide breaks it down clearly so you understand what is safe and what is not.

Earning passive income means making money with little to no effort. While there's usually some work involved leading up to making a passive income without real estate, once you put in the time, you can bring in money while you sleep. Many people picture real estate tycoons and Wall Street investors when they hear about someone with a significant income stream that allows them to work only when they want.

Pinterest is opening the floodgates for creators to monetize their content for the first time, permitting both the tagging of Ideas Pins with shoppable products and brand partnerships with sponsored content. The income streams are open to anyone with a business account, removing friction between the point of inspiration and a purchase decision by linking directly to in-stock items on the retailer's website.

The holiday season is one of the most important times of the year for businesses looking to connect with their customers and boost sales. Holiday email marketing has become a cornerstone of any successful marketing strategy, especially as more shoppers turn to online shopping for convenience and variety. Well-crafted holiday email campaigns allow businesses to reach their target audience directly, share special offers, and build lasting brand loyalty.

In today's hyper-connected world, a brand's digital identity is paramount. As the online realm becomes increasingly saturated, businesses are seeking innovative ways to differentiate themselves and forge authentic connections with their audiences. They're strengthening their branding by moving beyond legacy conventions and embracing distinctive new Top Level Domains (TLDs). This shift isn't new, but it's accelerating rapidly. New TLD usage has grown by 50% in the past five years, with 745.5 million global registrations forecasted by 2030.

For a medium that commands over 50% of total UK ad spend, online advertising is but a babe in the firmament of media. At the age of just 22 - despite its many well-documented growing pains - digital media has become by far the biggest line item on marketers' media plans, largely due to its targeting and accountability credentials. Let's compare and contrast with outdoor advertising - we're talking the oldest medium in the world here.

Podcasting has exploded in popularity, and the good news? Starting your own show is easier than ever. You don't need expensive equipment or technical know-how-just a strong topic bank, solid branding, and growth strategy. The next step is choosing the right platform. Luckily, there are several free options that support your podcasting career from the ground up. Here's a breakdown of five top platforms you can use without spending a dime.

Twenty-six million dollars. That's how much investing platform Robinhood paid out earlier this year after it was found to have breached a range of financial regulations. Amongst them? Failure to properly manage the social media influencers promoting their products. With these so-called "finfluencers" becoming an ubiquitous part of fintech marketing strategies, this eye-watering penalty should serve as a cautionary tale to brands putting content and reach above compliance and risk.