Google announced a shiny new search spam penalty that targets back button hijacking. Google even sent out notices for sites that will see action taken if they don't make changes.
"When you're getting 4% cash back on your third-largest expense in the business, ads, you can live off of that. You can pay an extra person a salary. You can invest more in the business."
Trust begins with realness. When lawyers share their story and the reason behind their work, clients see themselves reflected in that narrative. Clients are not simply hiring legal skill; they are looking for alignment, empathy, and shared values. Storytelling bridges that gap.
