Online marketing

Online marketing

"This is something that was overdue in our country, and we're glad to have the leading position and be able to bring these opportunities to our students," said Mark Lodato, dean of Syracuse University's S.I. Newhouse School of Public Communications.

For a medium that commands over 50% of total UK ad spend, online advertising is but a babe in the firmament of media. At the age of just 22 - despite its many well-documented growing pains - digital media has become by far the biggest line item on marketers' media plans, largely due to its targeting and accountability credentials. Let's compare and contrast with outdoor advertising - we're talking the oldest medium in the world here.

Hi all, happy to report that all the fake 1-star reviews have been removed, and the scammer has not been paid. Seems like the new "extortion report" form did the trick, so thanks for the pointer there. Despite online advice to the contrary, I think it's best not to reply to the fake reviews until you've gone through the removal process.

Podcasting has exploded in popularity, and the good news? Starting your own show is easier than ever. You don't need expensive equipment or technical know-how-just a strong topic bank, solid branding, and growth strategy. The next step is choosing the right platform. Luckily, there are several free options that support your podcasting career from the ground up. Here's a breakdown of five top platforms you can use without spending a dime.

Twenty-six million dollars. That's how much investing platform Robinhood paid out earlier this year after it was found to have breached a range of financial regulations. Amongst them? Failure to properly manage the social media influencers promoting their products. With these so-called "finfluencers" becoming an ubiquitous part of fintech marketing strategies, this eye-watering penalty should serve as a cautionary tale to brands putting content and reach above compliance and risk.

Gen Z may not be the AI-native generation, but it's certainly the AI-pioneering one. From studying to shopping, LLMs and other AI-powered tools have transformed how young people navigate the digital (and real) world, and the changes keep emerging. As the Digital 2026: Global Overview Report shows, Gen Z navigates the digital world like no other generation that came before it. Here are three big takeaways from this industry-leading report that every PR professional needs to have a competitive advantage in the AI age.

What part of SEO would be different from any of these CMSs vs WP? They make HTML, it's crawlable. CMSs have evolved a lot since the early days; it's no longer 2018 where some of these used JS or Flash (though those kinds of sites were interesting in their own ways too :-)). There's also managed WP hosting. Anyway, from my POV for the average content-y site, there's no fundamental SEO difference between mainstream CMSs, even static hosting with modern frameworks is fine.

The average employee sends about 40 emails per day. It's the primary communication channel for most organizations. Even a team of 10 employees will send hundreds of combined emails in a single day. With the right email signature, every email is an opportunity to convert casual conversations into new customers. Here are three reasons to create an email signature marketing strategy today: 1. Receive 100% email open rate

Rhode, Hailey Bieber's mega-viral skin care and makeup brand, has been intentional about advertising the "on the go" capabilities of its newest product, and its consumer base has responded in kind. Rhode has over 5 million combined followers across Instagram and TikTok-and a successful marketing strategy that encourages both influencers and niche creators to create content around its products. There are nearly 400,000 videos under #Rhode on TikTok alone.

As a full-time digital nomad who travels around the world with a cat, I was thrilled when I heard about the Nibbles Pet Rewards Credit Card. It has no annual fee, and claims to save pet owners hundreds of dollars per year on pet insurance, which is a built-in benefit of the card. But how does it actually work, and is it worth applying? Let's dive in to everything you need to know about the Nibbles Pet Rewards Credit Card.

For small business owners, inflation is a big concern. Many are more worried than ever about their income, according to a recent report from the U.S. Chamber of Commerce. The economy has made things harder for many, but small businesses still play a key role in our towns, cities, and neighborhoods. Local services like dry cleaners, bakeries, coffee shops, and tailors might not seem exciting, but they're essential. These are the businesses you and your neighbors count on every day.

But here's what many Wix users miss: your beautiful website means nothing if visitors leave and never return. Email gives you a second chance with everyone who visits your site. When someone subscribes, you gain direct access to their inbox-no social media algorithms deciding who sees your posts, no hoping they remember to check back later. You own your email list. If Wix changed its policies or social media platforms disappeared tomorrow, your subscriber relationships remain intact.

You don't have to become someone else or learn complex systems. Look at what people already ask you about. Those questions hold your first income stream. I've made money online through digital products, affiliate revenue, voice note coaching, and AI tools. Each method started with someone asking "how do you do that?" The old model of trading time for money limits your growth.

Technologists and venture capitalists have long believed that one of the great hopes for artificial intelligence is its ability to level the playing field for small businesses. Many have claimed that AI tools across various areas will help small businesses focus more on product development and quality, and less on other operational demands. For startups, there is hope that AI tools will allow them to accelerate growth, moving from a seed round to a Series B or C depending on their industry.

It's essentially thousands and thousands of hours and years and years of work to generate this content," Mr Woolley, a former chair of the Australian Marketing Institute, said.

Google has updated its Misrepresentation policy for both Shopping ads and free listings within Google Merchant Center. Google said the "update provides additional examples of what the policy covers, more guidance on how to be compliant, and more information about our appeals process." Google added: Enforcement clarification: Google added additional examples around non-delivery and inoperable return/refund processes. This isn't a change to our current enforcement but a clarification for your reference.

Affiliate programs are often sold as "partnerships," but for most publishers, they function more like a long-shot gamble. You generate traffic, clicks, and conversions, and then wait to see if the brand's tracking system recognizes your contribution. Spoiler alert: it often doesn't. Ad blockers, private browsing, cookie restrictions, and platform bias all eat away at affiliate tracking. Even when a publisher does everything right - driving legitimate traffic to a partner brand - many clicks go unrecorded or uncredited.