Marketing news publisher sites on the open internet are an untapped opportunity for advertisers. So, why aren't they investing in them more? The Drum sits down with leaders from Onyx by Outbrain and Adelaide, to find out.
Our client was charged $400 for a current client to call their Google Local Services Ads profile. direct business search was not turned on. I thought, ok no big deal, I will escalate this and they will obviously rectify the situation since this was a mistake. I went back and forth with an account manager over there who denied it. I escalated it further and they are not refunding it even though they clearly know its a current client call.
We're expanding our studio payment activity capabilities to include creators with multiple channels linked to their AdSense accounts. The current payment activity page provides creators with an easy way to understand how earnings translate into payments, and with this expansion, creators with multiple channels associated with an AdSense account will be able to see metrics like aggregated payment activity across all channels.
Claude Code is an AI-powered coding assistant designed to streamline marketing workflows, allowing users to create campaigns quickly and efficiently through a natural language interface. Key features include creating landing pages, lead magnets and email sequences without coding skills, automating competitor analysis and integrating with tools like GitHub and Firecrawl for SEO optimization.
Several Reddit users are complaining that the YouTube Android and iOS apps now show annoyingly persistent overlay ads in the bottom-left corner. These ads are usually for third-party apps or websites, and persist even after the user repeatedly taps "Dismiss" in the three-dot menu. Note that there is no "X" on the banner itself, so several users don't even know they could dismiss the ad from within the three-dot menu in the first place.
When you outsource SEO to India, you often get the same (or even better) quality work compared to many Western agencies, but at a more affordable rate. That's mainly because operational costs are lower in India. This allows agencies to offer competitive pricing while still hiring skilled professionals.
has Google made any changes to the GSC Page Indexing report? I'm seeing that data prior to Dec 15 is completely missing across multiple properties. Is this a bug or intentional?
There has been an uptick in complaints from businesses around Google local reviews disappearing or being removed. We had something similar last October and it was fixed in December and now I am seeing more complaints about reviews going missing. There are many many threads with complaints about this across the Google forums and in the Local Search Forums - I'll embed them below.
By default, Microsoft pushes your ads to its "Audience Network" (display/native ads). To get as close to "Search Only" as possible, you need to restrict where your ads show. Ad Distribution: Select "Microsoft sites and select traffic". Never use "The entire Microsoft Advertising Network." Website Exclusions: Go to your Campaign Settings > Exclusions and block these domains to stop low-quality native placements: msn.com outlook.live.com outlook.com
If there's one truth freelancers learn sooner or later, it's this: The economy doesn't care about your pipeline needs. Markets shift, industries contract, new technologies emerge and budgets get tighter without warning. The ups and downs aren't personal, but how you respond to them can completely change the trajectory of your business.
A BC Game redeem code functions as a unique alphanumeric sequence that unlocks specific rewards when entered into designated areas of the platform. Unlike automatic bonuses that trigger upon deposit or registration, these codes require manual input, giving users control over when and how they claim benefits. The core distinction lies in distribution method and flexibility. Standard welcome packages activate automatically based on predefined conditions. Redemption codes, however, arrive through targeted campaigns, community collaborations, or time-limited promotions.
I go to YouTube with Snapchat, or Google something if I just have an idea that I want to know," Tye McOmber said while sitting next to his father at a recent Blackhawks game.
Experiments are a great feature of the Ads platform. For example, you can run a bid strategy experiment wherein the "control" bids toward a cost-per-lead target (CPL) and the "treatment" toward return-on-ad-sales (ROAS). The ability to run Performance Max experiments is new and very helpful. There are three types. Advertisers can test a control setting against: Another campaign type (Shopping, Search, or Display),
Personalization is a tried-and-tested way to boost engagement while gathering valuable information about existing audiences - and is proving to be a key driver for the sports industry, says Rawnet's Harry Daniel. For brands looking to score with digital marketing, personalization is a winning long-term business strategy. Personalizing the user experience (UX) via websites and apps keeps fans engaged and enhances brand loyalty. It can help brands to grow, by extending their reach to new users and unleashing untouched opportunities for victory.
Google has released its first core update of 2026, which is focused on just Google Discover. Google named it the February 2026 Discover core update. This one is rolling over the next two weeks or so, just English language users in the US and at some point will roll out beyond that to all countries and languages. Google wrote, "This is a broad update to our systems that surface articles in Discover."
Google AdSense seems to be rolling out new metrics for the AdSense reports in the console. These include Browser breakdown, Hosting App breakdown and Operating system breakdown metrics and data. Browser breakdown: You can use this breakdown to understand the browser from which your ads were viewed. It categorizes browsers such as Google Chrome, Safari, Firefox, and "Other" browsers. Hosting App breakdown: Use this breakdown to understand the origins of your page traffic. Whether from a webview or a Non-webview source.
Speaking at the Internet Advertising Bureau's (IAB) video conference Holmen said people can easily recognise the "standard TV ad recipe", with the result that they suffer from the same fate as online ads and "banner blindness". "Brands need to hear that. It's about authenticity and playing to the tune of the platform rather than against it, and being native so being and living within the environment," he said.
Google still controlled a whopping 89% of all U.S. web traffic in 2025. It's still a search powerhouse, no doubt, but it isn't the only show in town anymore. SEO as we know it is no more. The way people find information is changing dramatically. Google's rolling out 12-plus algorithm changes per day. At the same time, platforms like TikTok, Amazon, and generative AI tools like ChatGPT and Claude are becoming major players in the search game.
