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The Drum & The Trade Desk host digital marketing festival, Groundswell

8d ago

from The Drum

On Thursday 24 September, The Drum's Trends editor Rebecca Stewart will be joined by Tom Wallis, CEO at Gousto, Jonathon Lewis, head of digital and partnership innovation at Channel 4 and Philippa Snare, SVP of EMEA at The Trade Desk. 1

JamesJalaPayneo

Driving diners back to restaurants in the Covid-19 era

9d ago

from The Drum

The food and drink industry is the UK's largest manufacturing sector - contributing an impressive £31.1 billion to the economy annually. 1According to an IHS Markit study commissioned by S4M, UK restaurants were expected to invest over £450 million in drive-to-store by 2023 to get diners through their door. 1

JamesJalaPayneo

Magna: Digital Ad Spend Resilient In 2020 Despite Turmoil | AdExchanger

11d ago

from AdExchanger

Magna expects ad budgets to stabilize and recover in 2021, posting a 4% gain ... as long as we get COVID-19 under control, there's a vaccine available at some point during the first half of the year, sports and events return in full force and business confidence rebounds, of course. 1

micshasan

12d ago

from The Drum

Oracle confirms Bytedance-TikTok partnership in US

The full scope of this partnership hasn't yet been set out but will introduce changes designed to see off a threat by President Trump to shut down the platform at a minimum. 1

This will centre around the handling of user data amid concern that Beijing may have access to the personal information of 100 million American users. 1

AngelaPerea

Diversity in advertising: the art of being self-aware and giving a damn

18d ago

from The Drum

Do they have diversity when it comes to their management and employees? 1And no, 'diversity of thought' doesn't count. 1Have they set targets for supporting diversity? 1Have they implemented unconscious bias training? 1

...

What they discovered was lots of racial diversity - but not enough socioeconomic diversity. 1

JamesJalaPayneo