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Reasons Why Your Content Marketing Isn't Working (And How To...
Content marketing can be defined as a marketing approach used to attract, engage and retain an audience by creating and sharing significant articles, podcasts, videos, and other media. 1
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Brixton Finishing School teams up with WPP and KFC for nationwide schools program
Brixton Finishing School has announced the launch of a major outreach program seeking to persuade state school pupils in the UK to consider the creative industries as a career path.
Back to school: agency Rapp is welcoming staff back to the office with its Freshers Week
In a bid to welcome staff back to its UK offices, ad agency Rapp is staging a series of events inspired by the annual week-long bacchanal of Freshers Week.
Why Non-Advertising Businesses Are Going Into Ads | AdExchanger
The OG of this category is Amazon.
Google will let you check up on advertisers' campaign histories
Google will start giving users more information about who's running the ads they see.
Matthew McConaughey on creating ads: 'I have no problem going against what's popular'
Matthew McConaughey: 'Trust Your Spirit' couldn't have come at a better time.
Isn't it time for women to lead the way in leadership?
In the last few years, there has been a lot of focus on the lack of female leadership in business and why this might be.
Creative Works: 10 of the best ads of the week from Wrangler to Netflix
This week, Wrangler released a campaign narrated by rising country music star and long-time friend of the brand Orville Peck.
Funeral truck drives twisted anti-vaxxing message
A sinister black advertising truck cruising the streets of Charlotte, North Carolina, has brought new meaning to the phrase 'it's your funeral' with a stark vaccine message.
Agencies4Growth: Industry leaders on how to tackle microaggressions in the workplace
While they are a pertinent issue, microaggressions can be somewhat hard to define.