Online marketing

Online marketing

The holiday season is one of the most important times of the year for businesses looking to connect with their customers and boost sales. Holiday email marketing has become a cornerstone of any successful marketing strategy, especially as more shoppers turn to online shopping for convenience and variety. Well-crafted holiday email campaigns allow businesses to reach their target audience directly, share special offers, and build lasting brand loyalty.

In today's hyper-connected world, a brand's digital identity is paramount. As the online realm becomes increasingly saturated, businesses are seeking innovative ways to differentiate themselves and forge authentic connections with their audiences. They're strengthening their branding by moving beyond legacy conventions and embracing distinctive new Top Level Domains (TLDs). This shift isn't new, but it's accelerating rapidly. New TLD usage has grown by 50% in the past five years, with 745.5 million global registrations forecasted by 2030.

For a medium that commands over 50% of total UK ad spend, online advertising is but a babe in the firmament of media. At the age of just 22 - despite its many well-documented growing pains - digital media has become by far the biggest line item on marketers' media plans, largely due to its targeting and accountability credentials. Let's compare and contrast with outdoor advertising - we're talking the oldest medium in the world here.

Podcasting has exploded in popularity, and the good news? Starting your own show is easier than ever. You don't need expensive equipment or technical know-how-just a strong topic bank, solid branding, and growth strategy. The next step is choosing the right platform. Luckily, there are several free options that support your podcasting career from the ground up. Here's a breakdown of five top platforms you can use without spending a dime.

Twenty-six million dollars. That's how much investing platform Robinhood paid out earlier this year after it was found to have breached a range of financial regulations. Amongst them? Failure to properly manage the social media influencers promoting their products. With these so-called "finfluencers" becoming an ubiquitous part of fintech marketing strategies, this eye-watering penalty should serve as a cautionary tale to brands putting content and reach above compliance and risk.

People aren't finding products the way they used to. Tools like Google's AI Overviews and ChatGPT's new conversational shopping feature are compressing the traditional funnel. Instead of starting with a search and clicking through multiple sites, consumers are increasingly discovering and comparing products directly within AI platforms. Recent data shows nearly 60% of Google searches now end without a click - a trend that will only accelerate as AI takes a more active role in summarizing content and generating recommendations.

Gen Z may not be the AI-native generation, but it's certainly the AI-pioneering one. From studying to shopping, LLMs and other AI-powered tools have transformed how young people navigate the digital (and real) world, and the changes keep emerging. As the Digital 2026: Global Overview Report shows, Gen Z navigates the digital world like no other generation that came before it. Here are three big takeaways from this industry-leading report that every PR professional needs to have a competitive advantage in the AI age.

What part of SEO would be different from any of these CMSs vs WP? They make HTML, it's crawlable. CMSs have evolved a lot since the early days; it's no longer 2018 where some of these used JS or Flash (though those kinds of sites were interesting in their own ways too :-)). There's also managed WP hosting. Anyway, from my POV for the average content-y site, there's no fundamental SEO difference between mainstream CMSs, even static hosting with modern frameworks is fine.

There may have been another Google Search ranking algorithm tweak around October 28th or so. I am seeing some rumblings both within the SEO community chatter and the third-party Google tracking tools. It seems some are noticing big search ranking swings around October 28th. Update - this seems to be heating up into and through October 31st, Halloween. Did you notice ranking movement? Was there a Google search ranking update?

The average employee sends about 40 emails per day. It's the primary communication channel for most organizations. Even a team of 10 employees will send hundreds of combined emails in a single day. With the right email signature, every email is an opportunity to convert casual conversations into new customers. Here are three reasons to create an email signature marketing strategy today: 1. Receive 100% email open rate

Rhode, Hailey Bieber's mega-viral skin care and makeup brand, has been intentional about advertising the "on the go" capabilities of its newest product, and its consumer base has responded in kind. Rhode has over 5 million combined followers across Instagram and TikTok-and a successful marketing strategy that encourages both influencers and niche creators to create content around its products. There are nearly 400,000 videos under #Rhode on TikTok alone.

As a full-time digital nomad who travels around the world with a cat, I was thrilled when I heard about the Nibbles Pet Rewards Credit Card. It has no annual fee, and claims to save pet owners hundreds of dollars per year on pet insurance, which is a built-in benefit of the card. But how does it actually work, and is it worth applying? Let's dive in to everything you need to know about the Nibbles Pet Rewards Credit Card.

But here's what many Wix users miss: your beautiful website means nothing if visitors leave and never return. Email gives you a second chance with everyone who visits your site. When someone subscribes, you gain direct access to their inbox-no social media algorithms deciding who sees your posts, no hoping they remember to check back later. You own your email list. If Wix changed its policies or social media platforms disappeared tomorrow, your subscriber relationships remain intact.