Substack has become a popular platform for online creators, gaining over five million paid subscribers. Alex Lewis joined in December 2022, growing his newsletter, Feels Like Home, to over 3,500 subscribers. The approach involves writing about personal interests, fostering connections with readers, and making the process enjoyable. Consistency is easier when writing is not burdensome. Substack allows flexibility in topics, encouraging creators to explore their passions without strict niches, leading to greater engagement and fulfillment.
The beauty of Substack is you can write aboutwhatever you want, and there's a good chance you'll find people who actually want to read it.
I started the newsletter to explore some of my favorite things like music, sports, and pop culture and to have a creative outlet outside of my 10-year career in social media marketing.
This ensured that my writing would always be personal and always feel enjoyable because I'm writing about topics that I'm genuinely interested in, such as NBA basketball and healthy masculinity.
Sharing your interests can pave the way for connection and consistency, easing the burden of writing and ensuring excitement for returning to the page.
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