Substack is transforming from a simple newsletter service to a significant platform for creators, as journalists and influencers migrate from traditional outlets to connect directly with their audiences. As conventional news struggles with Google's unpredictable changes and social media's ad-driven issues, Substack's model allows users to pay creators directly, establishing a new revenue stream. Many creators have found success unexpectedly, turning hobbies into profitable endeavors, all while emphasizing that initial readership may be small, making the platform unique compared to social media.
Substack has emerged as a direct payment platform for creators, allowing journalists and influencers to connect with their audience without intermediary influence. Users paying creators directly is the core of its growing success.
The shift to Substack illustrates a change in media consumption, with traditional news struggling and creators seeking new avenues for connection and revenue. The idea of an audience directly supporting creators marks a cultural evolution.
Starting a Substack can feel daunting, but initial readership may be small. Unlike social media, the pressure of numbers is less acute, and even a few dedicated readers can provide meaningful engagement.
What began as a hobby for some has turned into a lucrative endeavor, illustrating that passion projects can gain traction without the need for a large initial following.
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