MarketingfromFood Dive3 weeks agoHow legacy CPG brands can crack the social-first marketing codeCPG brands are shifting major ad spend and strategies to social-first platforms like TikTok to reach Gen Z and offset declining linear TV reach.
fromCreative Boom1 month agoPepsi launches landmark campaign: is this the future of advertising?The media landscape is undergoing a seismic shift, with most people and creatives unaware of the profound change in how content is consumed and experienced.Media industry
Online marketingfromCreative Bloq2 months agoHow I became a Substack Bestseller - and you can tooSubstack enables creators to earn directly from their audience, bypassing traditional media constraints.
NYC foodfromGrub Street3 months agoTimes Restaurant Critics Finally Abandon AnonymityThe New York Times has appointed Ligaya Mishan and Tejal Rao as its new restaurant critics, marking a significant shift in its review strategy.