#media-shift

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fromFood Dive
1 day ago

How legacy CPG brands can crack the social-first marketing code

CPG brands are shifting major ad spend and strategies to social-first platforms like TikTok to reach Gen Z and offset declining linear TV reach.
fromCreative Boom
3 weeks ago

Pepsi launches landmark campaign: is this the future of advertising?

The media landscape is undergoing a seismic shift, with most people and creatives unaware of the profound change in how content is consumed and experienced.
Media industry
NYC food
fromGrub Street
2 months ago

Times Restaurant Critics Finally Abandon Anonymity

The New York Times has appointed Ligaya Mishan and Tejal Rao as its new restaurant critics, marking a significant shift in its review strategy.
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