#social-first-marketing

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#tiktok #cpg #gen-z #media-shift #hr-block #vaynermedia #brand-and-performance-integration #gen-z-engagement
Marketing
fromFood Dive
1 week ago

How legacy CPG brands can crack the social-first marketing code

CPG brands are shifting major ad spend and strategies to social-first platforms like TikTok to reach Gen Z and offset declining linear TV reach.
Social media marketing
fromMarketing Dive
2 weeks ago

H&R Block doubles down on social marketing amid modernization push

H&R Block consolidates social creative and media with VaynerMedia to become a year-round, social-first provider of trusted financial advice and agile marketing.
Marketing
fromMarketing Dive
3 weeks ago

Accenture Song acquires Superdigital as marketing shifts social-first

Accenture Song acquired Superdigital to strengthen social-first capabilities including short-form video, community building, and AI-enabled content for modern marketer needs.
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