Bilibili targeting more collaboration with e-commerce advertisers like Taobao
Briefly

from South China Morning Post11 months ago
Bilibili is popular among Chinese millennials and Gen Z, with DAUs exceeding 100 million in the fourth quarter of 2023.
South China Morning Posthttps://www.scmp.com/tech/article/3255119/bilibili-targeting-more-collaboration-e-commerce-advertisers-drive-growth-video-sharing-platform
Bilibili's ads business pulled in 6.4 billion yuan for the year, up 27%, and the company attributed the growth mainly to improved 'product offerings and enhanced advertising efficiency'.
South China Morning Posthttps://www.scmp.com/tech/article/3255119/bilibili-targeting-more-collaboration-e-commerce-advertisers-drive-growth-video-sharing-platform
Read at South China Morning Post
#bilibili #e-commerce #revenue-generation #advertising #collaborations
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