Big River, under 'Project Curiosity,' covertly gathers intelligence on Amazon's rivals through e-commerce sales, attending competitor events without disclosing affiliation, buying inventory and posing as sellers on competitors' platforms.
Big River's covert operations extend to storing inventory with logistics companies like FedEx, UPS, DHL, Deliverr, and Linther Spedition to obtain insights into rival logistics services.
Big River's successful infiltration onto Walmart's website as a 'Pro Seller' highlights the extent of its intelligence gathering efforts to compete and benchmark against rivals.
Amazon justifies Big River's actions by stating it's a common business practice to benchmark against competitors to enhance customer experiences when working with Amazon.
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