At its core, The Handmaid's Tale's costume design is a matter of status. Each handmaid is given a red 'uniform' - a scarlet letter that distinguishes them as 'other' while making them easily identifiable should they attempt a futile escape.
"Plants are one of those je ne sais quoi components; you might not always be able to put your finger on it, but when it's present, the space breathes differently."
The past was bursting with colors, and recently, these shades have gotten lighter, more translucent, faded. For brands, it's part of their design strategy.
Anna's dedication to hand-drawn lettering is driven by the unique, raw aesthetics it offers, distinctively showcasing imperfections that digital designs cannot replicate.
'For me it's important to reiterate two aspects: first of all, how data itself is not a neutral entity dropped from above, but it carries a political weight.'
The process of designing a stamp is crucial, as the classic round stamp typically contains a brand name and logo, making it essential for certification.
Keeping things simple is key to making SVGs that are optimised and ready to animate. Tools like Adobe Illustrator convert bitmap images to vectors, but the output often contains too many extraneous groups, layers, and masks. Instead, I start cleaning in Sketch, work from a reference image, and use the Pen tool to create paths.