The article discusses how young designers often idolize the design practices of FAANG companies, creating a distorted view of what design work entails. With 99.9% of US businesses being small companies, many startups prioritize hiring solo designers, leading to unique opportunities. Solo designers possess the autonomy to identify problems and direct design strategy, standing in stark contrast to designers within large organizations who often work on predefined projects and spend significant time in meetings. The article advocates for more recognition of the solo designer's impact and encourages emerging talent to consider this vital role.
Despite the allure of FAANG design methods, young designers should recognize the significant role of solo designers in shaping the majority of US businesses.
Solo designers have the unique opportunity to shape a company's design direction and tackle problems from the ground up, unlike their counterparts at large tech firms.
The impressions young designers have of the industry are often skewed by a focus on big tech, neglecting the valuable contributions of solo designers.
For many startups, hiring a solo designer is an early priority, highlighting the abundant opportunities for these individuals to excel in their roles.
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