Laura Beulens, a graphic designer from Ghent, balances her freelance work with teaching at Luca School of Arts, allowing for reflective practice. She selectively chooses projects that resonate with her values, believing that genuine creativity cannot be rushed. This intentional pace not only sharpens her designs but also encapsulates her philosophy of connecting deeply with brands. Beulens approaches her personal purchases with the same diligence, finding joy in thoughtful choices, and aims to inspire similar feelings in others when they interact with her designs.
"A rhythm of doing and reflecting that keeps my work both grounded and sharp".
"Creativity can't be forced - I have to feel a 'yes' somewhere in my gut at the outset of the project."
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