The article discusses a viral marketing campaign where the Louis Vuitton logo was recreated using a formation of boats. Initially, this footage sparked excitement on social media, leading many to believe in its authenticity. However, it was revealed that the footage was generated by Vertex CGI, a company specializing in CGI marketing. This highlights the growing trend of AI-generated content in advertising, raising questions about the authenticity of such marketing stunts and user discernment in distinguishing real from virtual.
Alas, it turns out our old friend AI is responsible for the stunt. The lo-fi helicopter footage of the logo was in fact created by Vertex CGI, which creates viral CGI marketing campaigns.
Footage of the logo recreated by a giant formation of boats has taken social media by storm - but all is not as it seems.
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