#iab-newfronts

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Marketing tech
fromAdweek
3 weeks ago

The Most Memorable Moments From the 2025 NewFronts

The 2025 IAB NewFronts featured innovative presentations and celebrity appearances, highlighting the future of digital video marketing.
50 Cent launched a new action channel, while Revry entertained with a Broadway spoof.
#advertising
Media industry
fromThe Drum
1 month ago

Scenario planning & partnership power: IAB's Sheryl Goldstein on a pivotal NewFronts 2025

The 2025 IAB NewFronts prioritizes flexibility, outcomes, and partnerships amid economic uncertainty.
Advertisers are revisiting contingency plans as budget pressures and tariff issues rise.
fromDigiday
4 weeks ago
Media industry

Media Briefing: Economic uncertainty and brand safety jitters shadow publishers' pitch at NewFronts

Media industry
fromThe Drum
1 month ago

Scenario planning & partnership power: IAB's Sheryl Goldstein on a pivotal NewFronts 2025

The 2025 IAB NewFronts prioritizes flexibility, outcomes, and partnerships amid economic uncertainty.
Advertisers are revisiting contingency plans as budget pressures and tariff issues rise.
fromDigiday
4 weeks ago
Media industry

Media Briefing: Economic uncertainty and brand safety jitters shadow publishers' pitch at NewFronts

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