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Marketing tech
fromAdweek
10 months ago

The Most Memorable Moments From the 2025 NewFronts

The 2025 IAB NewFronts featured innovative presentations and celebrity appearances, highlighting the future of digital video marketing.
50 Cent launched a new action channel, while Revry entertained with a Broadway spoof.
#advertising
fromDigiday
10 months ago
Media industry

Media Briefing: Economic uncertainty and brand safety jitters shadow publishers' pitch at NewFronts

News publishers are urging marketers to invest more ad dollars at IAB NewFronts amid ongoing challenges.
Advertisers remain hesitant to allocate budgets towards news despite its importance.
fromThe Drum
10 months ago
Media industry

Scenario planning & partnership power: IAB's Sheryl Goldstein on a pivotal NewFronts 2025

The 2025 IAB NewFronts prioritizes flexibility, outcomes, and partnerships amid economic uncertainty.
Advertisers are revisiting contingency plans as budget pressures and tariff issues rise.
fromDigiday
10 months ago
Media industry

Media Briefing: Economic uncertainty and brand safety jitters shadow publishers' pitch at NewFronts

Media industry
fromThe Drum
10 months ago

Scenario planning & partnership power: IAB's Sheryl Goldstein on a pivotal NewFronts 2025

The 2025 IAB NewFronts prioritizes flexibility, outcomes, and partnerships amid economic uncertainty.
Advertisers are revisiting contingency plans as budget pressures and tariff issues rise.
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