""AAM Digital Publisher Audits are unique because they differentiate quality publishers and give marketers a common signal to evaluate those publishers," said Drouillard."
""AAM provides marketers assurance that the audited sites they invest in are legitimately delivering human audiences.""
""The marketing industry has made significant progress in bringing transparency and accountability to digital media buying, but the war on ad fraud continues," said ANA CEO Bob Liodice."
The Alliance for Audited Media introduced the AAM Digital Publisher Audit to verify traffic sources and enhance transparency in digital advertising. Supported by the Association of National Advertisers, this initiative encourages collaboration with organizations like the Media Rating Council and the Trustworthy Accountability Group. The program is free for AAM publisher members until the end of 2021, aiming to increase the number of audited digital media. It ensures that marketers can trust the legitimacy of the audiences delivered by audited sites, aligning with existing anti-fraud programs.
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