impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

"impact.com's acquisition of Pressboard aligns with our mission to revolutionise and power the partnership economy. To succeed in this highly competitive landscape, publishers, brands, and agencies must be equipped with best-in-class technology to drive profitable revenue."

"The future of commerce is content-driven, and this acquisition allows for more publishers to meet the demands of today's digital consumers with authentic experiences that deliver real results."

impact.com has acquired Pressboard to enhance publishers' capabilities in the evolving advertising landscape. This acquisition allows publishers to scale content partnerships and improve efficiency. The branded content market reached a $20 billion valuation in 2021, with a significant portion of publisher revenue derived from it. As traditional advertising declines and ad-blocker usage rises, publishers must adapt to modern consumer behaviors. The acquisition supports the mission to empower the partnership economy and meet the demands of digital consumers with authentic content experiences.

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