impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

"impact.com's acquisition of Pressboard aligns with our mission to revolutionise and power the partnership economy. To succeed in this highly competitive landscape, publishers, brands, and agencies must be equipped with best-in-class technology to drive profitable revenue."

"The future of commerce is content-driven, and this acquisition allows for more publishers to meet the demands of today's digital consumers with authentic experiences that deliver real results."

impact.com has acquired Pressboard to enhance publishers' capabilities in the evolving advertising landscape. This acquisition addresses the decline of traditional advertising and the rise of ad-blockers. With the branded content market valued at approximately $20 billion in 2021, 88% of publishers rely on this revenue source. The acquisition aims to empower publishers to create authentic content experiences that resonate with modern consumers, ultimately driving efficiency and revenue growth in the partnership economy.

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