#publisher-tools

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#monetization #partnership-management #advertising #content-marketing #revenue-growth #ai-bot-traffic #tollbit
Marketing tech
fromThedrum
1 week ago

impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

Acquisition enhances publishers' tools to adapt to changing consumer attitudes towards advertising, improving partnerships and revenue generation.
Marketing tech
fromDigiday
1 week ago

The Washington Post's Arc XP adds TollBit to help publishers make money from AI bot traffic

Arc XP integrates with TollBit to help publishers monetize AI bot traffic and manage scraping effectively.
Marketing tech
fromTechCrunch
7 months ago

Reddit launches tools for publisher to track and share stories | TechCrunch

Reddit launched free Reddit Pro tools letting publishers track article performance, sync RSS feeds, and receive AI-powered community distribution suggestions.
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