"The AY Traffic Shaping system refreshes its synchronization every 20 seconds to promptly detect any changes in the scaling of various nodes. This frequently leads to a significant decrease in outgoing requests, sometimes by 50%, 60%, or even 70%, with no noticeable negative effect on revenue. Instead, the impact is predominantly positive."
"Our collaboration with Assertive Yield has been transformative, allowing us to unlock deep insights into our inventory and demand."
GumGum, a digital advertising platform, reduced bidstream carbon emissions by 38% in 2023 through its partnership with Assertive Yield. This collaboration focuses on enhancing bidstream efficiency and promoting sustainability. By utilizing AY's Traffic Shaping technology, GumGum optimized its relationships with demand-side platforms, applying tailored Query Per Second thresholds. The partnership enabled accurate measurement and reporting of carbon emissions, resulting in a significant decrease in bid requests and daily CO2 emissions, equivalent to substantial environmental impacts.
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