Meet the AI influencers taking over Coachella and killing off the real thing
Briefly

Meet the AI influencers taking over Coachella and killing off the real thing
"Aitana Lopez, a digital soul created by The Clueless, boasts 392,000 followers and reportedly earns up to $10,000 each month from modeling work and brand deals."
"Despite her bio making it clear that she is a virtual creation, many followers commenting 'stunning!' may not realize they are engaging with an AI-generated persona."
"AI influencers like Aitana often share content indistinguishable from traditional influencers, including 'get ready with me' videos and branded products, creating a blurred reality."
"In a twist reminiscent of Black Mirror, praise for Aitana sometimes comes from other AI influencers, who present themselves as flawless digital creators."
Aitana Lopez, an AI-generated influencer, embodies California cool with her pink hair and boho style. Created by The Clueless, she has 392,000 followers and earns up to $10,000 monthly from modeling and brand collaborations. Despite her bio indicating she is a virtual creation, many followers may not realize this, as they engage with her hyper-real photos. Other AI influencers also exist, sharing content similar to traditional influencers, blurring the lines between reality and digital personas.
Read at The Independent
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