"As investment in programmatic streaming TV accelerates, advertisers continue to face persistent challenges: highly fragmented supply, opaque or incomplete content signals, and difficulty reaching relevant viewers while maintaining strict brand safety standards. These issues reduce efficiency, increase risk, and undermine trust across the ecosystem. Cocie AI addresses these challenges with proprietary AI-driven content analysis and intelligent sell-side decisioning, creating a single, transparent source of truth for both buyers and sellers."
"Its technology transforms live streams and on-demand shows into real-time, brand-safe, performance-ready contextual segments enriched with granular content metadata and controls. Major buyers already rely on Cocie AI's contextual intelligence to plan, activate, and optimise streaming TV investments aligned precisely with each brand's audience and content strategy. This ensures campaigns run in the most relevant content environments driving stronger performance, higher engagement, and more predictable outcomes, supported by granular post-campaign reporting."
On 17 February 2026, Cocie AI began utilising Index Marketplaces, Index Exchange's omnichannel platform for curated, signal-rich supply activation and sell-side decisioning. The integration extends both companies' capabilities to deliver advanced curation that strengthens buyer performance and publisher value. Advertisers face fragmented streaming supply, incomplete content signals, and brand safety challenges that reduce efficiency and increase risk. Cocie AI uses proprietary AI-driven content analysis and sell-side decisioning to convert live and on-demand streams into real-time, brand-safe contextual segments with granular metadata and controls. Media agencies and brands gain show-level insights, transparent supply packaging, and retained control over curation for performance-driven streaming TV campaigns.
Read at Exchangewire
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