"Brands will only work with us if we have some outcome capability. I see that as a prequel to guaranteeing with some sort of outcome-based analytics."
"Tubi emphasized its content during its presentation, such as a slate of upcoming creator-produced originals meant to appeal to Gen Z audiences."
"While the company's leadership team highlighted its contextual ad tools and recommendation engine, they didn't explicitly bring up the machine learning systems that operate both products."
Nielsen's latest measurement currency is under scrutiny due to its integration of larger data sets with legacy panels. The postponement of the Advertising Research Foundation's DASH TV Universe Study follows a report indicating a drop in streaming viewership. Media buyers are increasingly prioritizing proof of performance as they prepare for the upfront season. Tubi's recent presentation at IAB NewFronts focused on content rather than AI, despite the company's openness to AI-generated content. This approach may reflect a strategy to appeal to Gen Z audiences while navigating their concerns about AI.
Read at AdExchanger
Unable to calculate read time
Collection
[
|
...
]