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Marketing tech
fromAdExchanger
1 week ago

Primed For Upfronts; How Much AI Is Too Much AI? | AdExchanger

Nielsen faces credibility issues with its measurement currency amid declining streaming viewership and demands for performance proof from media buyers.
fromDigiday
2 months ago

Inside NBCU's $3 million Peacock Super Bowl pitch

While creatives and CMOs watching at home will focus on the celebrities, needle drops and ad gags, media buyers will be keeping a close eye on the quality of Peacock's stream and scrutinizing peak viewership figures - as they gauge whether the NBCU-owned platform can fulfill promises made in its premium pitch to buyers. According to two media buyers, both of whom exchanged anonymity for candor, NBCU's initial asking price for a 30-second ad running on Peacock's Super Bowl coverage was $3 million.
Marketing
Marketing tech
fromDigiday
10 months ago

Perplexity has offered ads for half a year - marketers already want scale

Advertisers are eager for Perplexity's ad business to develop further but find current opportunities limited.
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