Podcasts: Play or Skip for Media Buyers?Podcasts offer a wealth of advertising opportunities for brands, yet media buyers are underutilizing this platform.
Media Buying Briefing: What Naylor's exit from Netflix means for streaming overallStreaming continues to dominate video viewing in the U.S., but faces resistance from media buyers over pricing. Netflix's ad-supported plan is growing, but faces challenges post-departure of key executive.
Podcasts: Play or Skip for Media Buyers?Podcasts offer a wealth of advertising opportunities for brands, yet media buyers are underutilizing this platform.
Media Buying Briefing: What Naylor's exit from Netflix means for streaming overallStreaming continues to dominate video viewing in the U.S., but faces resistance from media buyers over pricing. Netflix's ad-supported plan is growing, but faces challenges post-departure of key executive.