Since its launch six months ago, Perplexity's advertising platform has drawn interest from advertisers, including major brands like Indeed and Whole Foods. However, insights from media buyers reveal a strong demand for more advertising opportunities beyond the current limited pilot program. While the Merchant Program allows retailers to connect with users, the overall perception remains that Perplexity needs to scale its user base and provide broader campaigns. Currently, the platform is seen as primarily focused on brand awareness, leading to caution among advertisers regarding their investment.
Advertisers are expressing strong interest in Perplexity's ad business but are waiting for more opportunities due to the platform's tight limitations.
The platform is still positioned only for brand awareness, preventing brands from fully investing in its potential early on.
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