"A conversion tracking pixel would be a 'welcome development' for advertisers trying to understand and optimize their spend within ChatGPT, says Ashley Fletcher, CMO of AI search platform Adthena."
"'Sellers have complained for years, but this feels different,' says MDS Co-Founder Eugene Khayman. 'The reason is simple: This is no longer just about irritation. It is about cash extraction.'"
"'The majority of sellers, it's, you know, husband and wife teams,' he says, 'one employee, one assistant, kind of a thing where they get 3% cash back on their ad spend, which is probably their third-largest expense.'"
"One big frustration is a new (and supposedly temporary) 3.5% fuel surcharge on fulfillment services, which takes effect starting on April 17. Multiple sellers told CNBC that they'd have to raise their prices in response."
OpenAI is expanding its advertising capabilities with a new tracking pixel, joining companies like Meta and Google. The effectiveness of AI search as a competitive advertising channel is uncertain, as many user queries lack commercial intent. While some queries are valuable for advertisers, others, such as technical inquiries, are less appealing. Advertisers welcome the tracking pixel for optimizing ad spend. Sellers express frustration over new fees and payment delays from Amazon, which impact their cash flow and reliance on credit card rewards.
Read at AdExchanger
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