""In an ecosystem that has historically profited from complexity and opacity, simplicity is imperative to move forward," said Matt Sattel, CEO of OpenX."
""We've spent the past decade building the intelligence layer closest to media and data. This next step is about putting that power to work in a way that's easier to understand and simpler to use.""
""The architecture rests on three pillars: Quality, Direct publisher relationships, clean data and identity signals, and transparent supply paths ensure higher signal fidelity across CTV, app, mobile web, and desktop.""
OpenX has unveiled a new logo and positioning to enhance digital advertising. The rebrand emphasizes simplifying advertising and maintaining high inventory and data quality standards. As AI transforms campaign management, the complexity in advertising has become a significant issue. OpenX aims to address this by introducing a streamlined product architecture, including OpenXSelectTM and OpenXBuildTM, which focuses on quality, transparency, and adaptability. This initiative seeks to empower advertisers and improve accountability in the advertising ecosystem.
Read at Exchangewire
Unable to calculate read time
Collection
[
|
...
]