#advertising-in-ai

#advertising-in-ai

Rival OpenAI sees it differently, and now plans to embed advertising in ChatGPT, something that CEO Sam Altman had previously said would be a "last resort". It's an indication that AI companies are still trying to balance the cost of development with the provision of service to their users.

One area in particular that needs careful study is the use of AI as a companion, Bird said. "I think this is one of the most important questions we are working to figure out because there is so much potential upside here, but you have to think, 'What are the controls and guard rails around it?'" State of play: Microsoft's AI chief Mustafa Suleyman recently told Axios the company is aiming to build safer, more human-centered frontier models.