"For advertisers, it's a problem because the world is going to change a lot for them. We've really fine tuned the system that you're talking about, and now we're throwing a wrench into all of that and saying actually people aren't interacting with the web in the same way they used to, which means a whole completely different type of interaction that you are all going to have to adjust to,"
"We will have ads within the free tiers of ChatGPT and Gemini. That's almost a certainty, because they need to pay for it somehow OpenAI has has laid some ground rules for what they will and won't do within ads, but it's going to be a pretty tricky situation for them to navigate, because right now, we're mostly having these AI chats without any advertising exposure, and as that changes, they need to make sure consumers are comfortable, otherwise, consumers will use their chat less."
Artificial intelligence has infiltrated the advertising industry, with 60% of ad agencies reporting AI use and another 30% exploring it. User interactions with the web are changing, reducing traditional ad exposure and requiring new ad formats, presentation strategies, and payment models. Major AI chat platforms will likely include ads in free tiers, creating revenue pressure and delicate consumer-facing choices. Advertisers must adapt creative, targeting, and pricing approaches to fit conversational interfaces. Ensuring consumer comfort with ads in AI chats is critical to prevent reduced usage. The shift also creates new tools and capabilities for advertisers to leverage.
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