"As AI embeds itself in everyday practice, its environmental costs remain dangerously overlooked by the industry - invisible to creative teams, yet physical, local and unequally distributed."
"Climate change disproportionately affects those least responsible for it. Small island states like Tuvalu didn't cause global warming, yet face existential loss from rising seas."
"Data centres - powering our prompts and renders - are often built in low-income communities and communities of colour, where land is cheaper and political resistance weaker."
AI is becoming a major strategic focus in advertising, with significant investments from agencies. However, the environmental costs associated with AI, such as energy-intensive data centers and reliance on rare minerals, are frequently ignored. These data centers often impact low-income and marginalized communities, exacerbating issues of environmental justice. The consequences of climate change disproportionately affect those least responsible for it, highlighting the need for creative leaders to consider the broader implications of AI in their practices.
Read at Creative Review
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