#programmatic advertising

#programmatic advertising

Over 12,000 apps lack detectable privacy policies, posing risks to user data privacy.

1.4 billion downloads show prevalence of apps without necessary privacy compliance.

49.2 million active users engage with unprotected apps in the Play Store.

Advertisers are shifting towards performance-based metrics such as ROI and embracing innovative strategies like influencer marketing and programmatic advertising for improved campaign impact.

Sky revolutionized its media buying strategy by leveraging Permutive's technology to surpass traditional cookie limitations, ensuring future-ready advertising success.

AI's rise in programmatic advertising may enhance traders' roles by automating tasks, rather than eliminating them.

Significant job loss predictions in agency roles by 2030 due to automation raise concerns among marketers.

Ad tech M&A activity surged this week with significant acquisitions and regulatory developments affecting major players like Apple and Meta.

Curation in ad tech enhances audience targeting by aggregating select supply chain data, driving efficiency for advertisers and revenue for publishers.