#programmatic advertising

#programmatic advertising

VideoHeroes launches Green Media Products to combine sustainability with advanced advertising technology, helping brands reduce their carbon footprint effectively. [ more ]

The open internet's programmatic ad spend growth has lagged behind walled gardens due to market consolidation and differentiation challenges. [ more ]

Google's dominance in adtech creates limitations for advertisers accessing diverse inventory options through its platform. [ more ]

Retailers are embracing openness in their media networks, significantly changing how shopper data is utilized for programmatic advertising. [ more ]

Pixalate's Global Seller Trust Indexes provide an exhaustive ranking system for programmatic ad sellers, emphasizing metrics like market share and supply path optimization. [ more ]

Google's dominance in the ad server market significantly harms publishers' negotiating power and revenue.

The trial highlights concerns over Google's control and potential anticompetitive practices in programmatic advertising. [ more ]