"DoubleVerify, the leading software platform to verify media quality, optimise advertising performance and prove campaign outcomes, has announced the launch of new industry-first streaming TV offerings designed to give advertisers greater transparency, control, and efficiency across their streaming TV investments. In addition, DoubleVerify is leveraging unique, licensed IMDb data to fuel AI-driven classification of streaming content, with new capabilities planned to launch in early 2026."
"Advertisers are demanding stronger safeguards to ensure their campaigns are delivered in premium environments and avoid content that doesn't align with their brand values. According to DV research, an estimated 15% of US programmatic direct, programmatic guaranteed (PG) and private marketplace (PMP) deals in CTV actually serve outside streaming video content-on environments such as gaming apps, music streaming services or other CTV utility apps-resulting in more than USD$1bn (£763.1m) in misplaced ad spend each quarter."
"Verified streaming TV pre-bid segments and measurement. Powered by DV's AI-driven content classification technology, this first-to-market capability helps advertisers verify that their campaigns run in premium streaming environments that deliver the quality and engagement of traditional TV. Align impressions with premium streaming TV player environments, leading programmatic platforms, including The Trade Desk, Teads, StackAdapt, Microsoft Invest, and Index Exchange Verify that ads appear in branded players alongside high-quality media-not extension networks--and measure the scale and quality of those placements Maximise media investments and prevent overspending on non-streaming TV inventory"
DoubleVerify launched industry-first streaming TV offerings to give advertisers greater transparency, control, and efficiency across streaming investments. DoubleVerify will leverage licensed IMDb data to fuel AI-driven classification of streaming content, with capabilities planned for early 2026. DV research estimates that 15% of US programmatic direct, programmatic guaranteed (PG) and private marketplace (PMP) deals in CTV serve outside streaming video environments, causing more than USD$1bn in misplaced ad spend each quarter. New products include Verified Streaming TV pre-bid segments and measurement to align impressions with premium players and a "Do Not Air" Automation via DV Authentic Brand Suitabi.
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